Adidas

Sportswear and shoes are currently given a lot of attention. The modern world is designed in such a way that people live in an active and dynamic mode. Therefore, many girls refuse heels and narrow skirts and choose a comfortable sporty style and branded things. Athletes also carefully choose for themselves equipment, preferring the best and proven manufacturers. Adidas is one of the leading sporting goods companies with a rich history and international recognition, confirmed by long years of success.

After the war, in the 20s of the last century, the Dassler family decided to start the production of shoes. Initially, Adolph Dassler, the youngest son in the family, took the lead.

Then in the room, which was previously the mother’s laundry, he launched the production of slippers and sports shoes for people with disabilities. The material for sewing shoes was the decommissioned form of the military, and the sole of the shoe was cut out of old tires. After the elder brother of Adolf Rudolph joined the production process, the Dassler Brothers shoe factory appeared.

Between the two brothers, business responsibilities were distributed on the basis of personal qualities - Adolf was engaged in the development of models and production processes, and Rudolf promoted the product to the masses.

For the first time shoes for professional football players were made in 1925 by Dassler. The model was appreciated and became another major component of production along with slippers.

A significant event in the history of the company can be called 1936 and the Olympic Games in Berlin, when an athlete in the boots from the Dassler brothers took several gold medals and set world records. This event significantly reinforced the authority of branded shoes in the professional environment of athletes.

The great success of the family business was replaced by new difficulties with the start of the war. While the elder Rudolph was forced to fight, Adi was engaged in the production of shoes for the military. This broke the friendly tandem of the brothers and launched an irreversible mechanism.

The brothers divided between two factories and went their separate ways. Adolf created Addas, which later became known as Adidas, and Rudolph soon changed the original name of Ruda to the well-known Puma brand today. The Adidas label was based on two strips from the Dassler brothers' trademark, to which Adi added another strip.

Since the middle of the last century, the company of Adolf Dassler gained momentum and became more and more popular. Olympic athletes are increasingly appearing on their performances in shoes from Adidas, which is extremely positive effect on the sales of the company.

After the death of the founder of the company in 1978 and the succession of rapidly replacing each other brand leaders gradually fell.By the 90s of the 20th century, the company began to incur losses, and Adidas clothing and shoes were considered a relic. At that time, two main competitors came to the fore - the American brand Nike and the English Reebok.

Breathe new life in the company that passed the position managed to Robert Louis-Dreyfus. Seriously taking on the design and optimization of production, he created a line of sportswear for ordinary people and began to open brand stores. Attraction to the creation of collections of famous stars and sponsorship of major sporting events brought Adidas back to fame and allowed it to become one of the leading manufacturers of sporting goods on a par with its main rival Nike.

The current collection of Adidas amaze with its diversity. Among the models of the company you can find the good old classics, specialized equipment for a particular sport, as well as ultramodern copies made using the latest technology.

Ever since the times of transformations and the restoration of the brand’s popularity in the early 2000s, Adidas products were officially divided into two areas - Originals and Performance, although this division was begun behind the scenes much earlier. The line of clothes and Performance shoes is represented by models that are manufactured using the latest developments.

In the production of clothes and shoes for professional sports, the company makes extensive use of various modern technologies:

• Climacool allows you to keep a feeling of coolness and freshness thanks to the inserts with a mesh structure, which are well ventilated. Climalite is a breathable fabric with special softness and lightness. This fabric removes excess moisture outside, which allows you to feel the maximum comfort during workouts.

• Climawarm provides reliable thermal insulation, which makes comfortable sports activities outdoors. In addition to those listed in the Performance line, technologies are used to protect against rain, wind and other vagaries of nature.

For wardrobe out The Adidas Originals line is characterized by a combination of the latest fashion trends and convenience, which is so appreciated by sports style lovers. Such clothes are not suitable for sports, but are designed to create everyday images.

As a symbol for this line, the trefoil developed in 1972 was chosen; its petals symbolize the Olympic spirit of three continents.

In 1968, the company released the legendary model of sneakers Gazelle, which quickly became fashionable due to the rigor of their design and neat performance. First, the sneakers were made of suede, but later models in textile and leather versions appeared. A huge range of colors with a predominance of bright colors attracted the attention of young people, especially skaters and representatives of various subcultures. A simple and stylish design, a large tongue with a company trefoil and a flat rubber sole - all this was to the taste of street style lovers.

Another legendary model from the German manufacturer called Superstar takes pride of place among the most stylish sneakers of all time. This was the first model with a low top and consisting entirely of leather, and the rubber protection of the fingers on the toe of the shoes resembled a shell.

This model immediately fell in love with basketball players from the NBA and the informal rap group Run-D.M.C., Which contributed to an increase in sales. Today, many hip-hop and rap artists prefer this model, and Superstar is the basis of the popular casual style in modern times.

A model named after a tennis star and a U.S. winner.Open in 1971 by Stan Smith, recognized as one of the most successful of its kind and even hit the Guinness Book of Records. A simple silhouette, classic colors and branded three strips of perforations on the leather surface sunk into the soul of young people for a long time.

This model and to this day is the best-selling tennis shoes and brings the company a considerable income. The color gamut has expanded and the materials have become more modern, but the design remains convenient and comfortable.

One of the cult Hamburg models came into being as part of the Adidas collection called City, in which all copies received their names from European cities. Cult these sneakers were due to the interest in the model from football fans from the UK. Original models were made of premium quality suede and had a T-shaped sock that contributed to the durability of your favorite pair of shoes. A special feature can also be called a translucent sole made of natural rubber, which at that time was a wonder.

Appeared at the dawn of the 1980s the model became another legend of this company thanks to athlete Greta Weitz from Norway, who was the first to finish in these sneakers at the marathon in New York. After this event, sales of the model in Europe and America broke all records. Throughout its existence, the model has been repeatedly improved by adding new details. Today, the most common model Marathon 10 - summer running shoes with a mesh top and Marathon TR - a warmer version for cool weather, made of suede and textiles.

Over time, the company worked on expanding and diversifying its product range, developing lines for various categories of young and active people. The result of the cooperation of Adidas with the German company for the production of exclusive clothing, shoes and accessories Porsche Design was the emergence in 2006 of a joint Porsche Design Sport. The wardrobe items from this collection are notable for the highest quality of workmanship, simple and stylish design.

In 2008, under the auspices of the German sports company, another brand appeared with its Neo line. During its relatively short existence, the Neo Adidas Sport Style line has managed to conquer the hearts of many young people. Designers to create new models take inspiration from all the existing lines of the company and skillfully combine them with the trends of high fashion and its classic silhouettes. Such an interesting synthesis attracts young people to the products of this trend, who lead an active lifestyle and at the same time follow the innovations in the fashion world.

In addition, the company has in its range and is constantly improving clothes and shoes for practicing extreme sports and outdoor recreation from the Outdoor line. The line is represented by waterproof jackets and windbreakers with an excellent climate control system, fleece sweatshirts, nylon pants and specialty shoes.

One of the most popular models of running shoes for cross-country running can be called Adidas Terrex Agravic GTX. Thanks to their minimal weight and tenacious sole, these sneakers are ideal for off-road jogging, and the extra protection of the toe end will protect against injury in the rocky terrain. The optimum temperature inside the sneakers allows you to maintain the membrane Gore-Tex, and fast lacing will increase the speed of shoeing.

Although Adidas wardrobe items are made for sports, the use of bright colors, unusual prints and bold decor make things stylish.

The women's sports suit can have both the free, and fitting cut. The use of high-tech materials allows you to train with maximum comfort. Collections of the brand have in their ranks special women's clothing for fitness and yoga, which uses compression material to improve muscle function during exercise.

You can also choose a model for jogging or outdoor activities. Lovers of sports style clothes easily choose for themselves a fashionable and stylish suit.

Men's suit for sports more often has a free cut, with the exception of clothing for cycling. In a set to the shorts or pants can go. The company offers men's options for athletics or football, you can also find sports-style models and classic variants from the Originals line.

In addition to sportswear in stores you can find a large number of stylish and functional accessories for sports and outdoor activities. Adidas have a variety of fingerless and fingerless gloves, wristbands, bandages, socks, caps and baseball caps, as well as a large selection of bags and backpacks of various sizes and shapes.

A huge niche in the company's assortment is occupied by the collection of shoes, from which the history of the company began. Among the models you can find shoes for any time of the year. In addition to the division into lines of sneakers, sneakers and other types of shoes are divided by sports - jogging, swimming, heavy and athletics, football, basketball, fitness and tennis.

In addition, the collections are models for extreme sports, skateboarding enthusiasts and everyday wear. In the assortment you can also find wrestlers for professional occupations of various kinds of wrestling.

The great popularity of the brand and the wide range of products attract the attention of scammers who produce copies of branded low-quality items. Therefore, it is important to know the difference between original models and fakes.

• Brand items are sold only in branded boutiques or large sports stores, and not in the markets.
• On the tags of the original thing there is information about the model and serial number. And in the case of shoes, this number for the right and left shoes will be different.
• The presence of straight and even seams, the absence of traces of glue and characteristic odor - signs of quality products.
• Brand things cost a lot of money, so a suspiciously low price speaks of inadequate quality.
• The company has an official website on which all current models and color variations are presented. Looking at this or that thing, you can compare it with the one presented on the site and verify its authenticity.

For bright and bold girls, the company offers Unusual bow in the style of popular pop art today. The costume, consisting of leggings and a crochet top with long sleeves, is perfectly complemented by a stylish baseball cap with a transparent visor and printed sneakers. This bow from the Adidas Originals line was developed jointly with British actress and singer Rita Ora.

Laconic and stylish sneakers in classic black from the Adidas Neo line can easily become part of a tender, romantic image and look good in an ensemble with a flowered dress.

Superstar sneaker model Perfectly fit into a casual look. A gray oversized knitted sweater and lightly cropped dark pants look good with a sporty classic.

Especially brave girls are experimenting and combining brand sports shoes with classic clothes. So a popular model of sneakers in an ensemble with trousers, a shirt and a waistcoat, complemented by an elongated coat of straight cut, looks quite harmonious.