Asics

Asics is a Japanese trademark of world renown. It is engaged in the development and production of sports equipment: the famous brand produces sports shoes and clothing for various sports, and related accessories.

Initially, the brand had a completely different name: its history dates back to the distant 1949 in the town of Kobe in the difficult post-war time. Even then, the company's founder, 32-year-old Japanese Kihachiro Onitsuka, inspired by the idea of ​​helping people restore mental and physical balance, decided to raise the spirit of the nation. His dream was to unite people through sport.

So Kihachiro's bold decision became the brand's philosophy.

Initially, the brand was called Onitsuka Ltd (by the name of the founder), was engaged in the production of sports sneakers, which were sold in the country. Kihachiro had no experience in creating shoes, but he had a great desire, so he strenuously took up the study of the development process. He borrowed many ideas from different spheres of life.

Thus, the suction cups on the sole of the famous basketball shoes Onitsuka appeared thanks to the tentacles of the octopus. The brand became the first brand to release basketball sneakers.

The sole of this model, called Bashu, was decorated with a tiger's head. Soon the brand became known as Onitsuka Tiger.

Fascinated by the creative process, Kihachiro, in addition to using high-quality materials and the convenience of products, sets new challenges: many innovative technologies originate from this point (mesh textiles supplying feet with air, vulcanized rubber, new synthetic vinylon fiber, rounded toe shape, foam midsole, interchangeable spikes, etc.).

Technologies replaced one another, improving each model. “There is no limit to perfection,” the designer considered, becoming a pioneer in his segment, inventing technologies that ensure the comfort and convenience of shoes.

The ideas of the famous Japanese began to use other manufacturers (in particular, Nike), which led to legal proceedings. However, it was the persistence and the desire to go forward that allowed the company to take a leading position in its segment. In 1977, Kihachiro merged with the GTO brand (manufacturer of sports and fishing products) and the Jelenk brand (uniform designer).

From this point on, the company became Asics, according to the first letters of the Japanese proverb “Anima Sana in Corpore Sano” (in a healthy body - healthy mind).

Today the brand is successful and recognizable. It produces a sports line of shoes and clothes for men, women and children, is a supplier of sportswear for the Olympic teams, actively promotes its products to the world market and often acts as a sponsor of the largest teams of sports events.

The heart of the company is the Research Institute of Sports Sciences, opened in Kobe in May 1990, which studies and develops the perfect footwear, clothing, accessories for sports and outdoor activities. The company works closely with scientists, athletes and trainers. The founder of the company did not become in 2002, but his ideas are successfully implemented.

The brand philosophy “Your distance is the whole world!” Is felt in every product.

The main directions of the brand are sports shoes and clothing for sports and outdoor activities. In addition, he produces related accessories to provide a complete sports kit. The brand takes care of everyone: in its assortment there are products for children, teenagers and adults.The wide size range adds advantages to the brand rating, allowing you to choose models for all family members, regardless of age or size.

The benefits of the brand include a rich range of colors of any collection, whether shoes or clothing. This is the brightness and saturation of tones, bold contrasting combinations that will appeal to everyone. The lines feature a wide range of models. This allows you to choose a product for a particular sport, workout or just options for outdoor activities and even everyday products for those who are a fan of sports style.

Thanks to the special developments of the company, the brand’s shoes are safe; they are made subject to varying degrees of shock load during movement. The range of sneakers has a number of models: it is a running model, including running on asphalt, volleyball, basketball, tennis, men's, women's and children's models.

One of the popular models are studded sneakers, sneakers, series Gel Lyte, Gel Kayano, Pulse and Tiger.

Children's models are made with the peculiarities of the growing legs. They are designed specifically for proper development of the musculoskeletal system, reduce the impact load not only on the feet, but also on the knees, and the spine. This footwear excludes injury of the child during run and movements, any sliding, reliably fixing foot in the correct position. Thanks to innovative technologies, the movement in this shoe is smooth, excellent cushioning, and the shoe itself is light and comfortable.

Bright colors for children have no boundaries: in one model can be up to five shades, thanks to the skillful selection of which, the products look stylish and spectacular. In addition, it is worth noting the individual feature of the design. The trademark registered a special pattern of four intersecting strips, as a sign of the company. This pattern is present in almost all models of shoes.

Juicy compositional ensembles are also present on adult models. It is pleasant and convenient to be engaged in such sneakers: they do not rub feet, differ in excellent coupling, small weight, well pass air and are durable. This is a special shoe, time-tested and real buyers.

Revolutionary models of sneakers with enhanced shock absorption allow you to enjoy the sporting achievements. The sneakers provide heel support, excellent adhesion to the upper part of the foot, they are distinguished by a perfect fit due to the use of highly elastic mesh.

Clothing is characterized by maximum comfort. It is made of soft elastic materials that have drainage properties. Some models are made using seamless technology, which adds to the convenience of wearing.

The collection of sports clothes includes sports suits, T-shirts, windbreakers, sweatshirts, sweaters, tops, bras, swimsuits, leggings, and tights. Due to the use of special elastic materials, the necessary compression of the muscles is ensured (the level of vibration is reduced), due to special compression inserts support of the knee joints is created. Thanks to flat seams, the skin is not rubbed.

Jackets made of ripstop have knitted inserts that provide products with additional comfort and protect against cold, wind and moisture. Special pocket for the runner eliminates chin rubbing. These models have light reflectors, which increases the safety of the person in the dark.

In addition to the main lines, the brand produces stylish additions: bags, backpacks, baseball caps, headbands, visors, scarves, tubes, socks, insoles, knee pads.

Asics running bags-kits are practical, functional backpacks made from special lightweight textiles with moisture protection and durability. They are ideal as an accessory for running, have a lot of small compartments, do not interfere during training and help improve the visibility of an athlete.

Socks differ in different heights, may have a special low cut for special comfort. Professional models absorb foot, reduce stress, help prevent vibration in the calf muscles (reduce energy loss).

Baseball caps are characterized by the presence of reflectors, which increases the visibility of the owner in foggy weather. They protect the head from the sun's rays and remove the sweat from the scalp. For winter, the brand offers hats.

The knee pads of the brand are developed by a special technology that enhances blood circulation. When they come into contact with a solid surface, they absorb shock, these products do not compress the body, they allow maximum freedom of movement.

Kihachiro's innovative ideas turned the world of the sports industry upside down. With each new technology, the company has made a breakthrough, from the properties of materials to the easing of shock loads. The research department is continuously working on the creation of new and improvement of existing developments.

Asics technology used in clothing:

• Motion Dry (dry on load);
• Motion Protect (protection from wind, rain and snow, optimal air exchange);
• Motion Cool (ensuring coolness, adjusting moisture and body temperature);
• Motion Muscle Support (stabilization and support of muscles, improving blood flow, reducing the risk of injury).

Brand developments used in the manufacture of footwear:

• Duotech (protection from snow, wind, rain and the "breathing" effect, promoting moisture removal);
• Gel (reduction of the load on the musculoskeletal system, maximum shock absorption);
• Duomax (reliable fixation of the foot);
• EVA (depreciation when moving, reducing the breakdown of the intermediate sole);
• Anti-Gravel Tongue (special design of the tongue that does not let dirt in)
• Ahar (reduced premature wear of the sole);

• Solyte (alternative to EVA, necessary to maintain depreciation properties, soft foot setting, push control);
• Gore Tex (protection from moisture and heat retention in the interior);
• Rhino Skin (increased sock, increased durability);
• Personal Heel Fit (special design of the anatomical heel);
• I.G.S. (protection against severe twisting and pronation of the foot);
• Duo Truss (anti-twist, double material stiffness: soft outside and hard inside);
• VS-1 (cushioning and control of push elasticity, increased service life);
• X-10 (increased durability and improved adhesion).

Since the brand has its own measurement parameters, therefore, when buying, it is better to focus on the Russian and Japanese size matching table.

This will significantly simplify the selection and will allow you to more accurately select the desired size.

Women's sizes can also be seen in the table.

Brand products of famous brands are of high quality and level of performance. However, often under the Asics logo, dishonest sellers sell poor quality fakes for profit.

To distinguish a copy, you should pay attention to several nuances inherent in branded products:

• Price (the real thing from Asics is expensive).
• The company's products are sold only from official suppliers (no Aliexpress or Taobao).
• Quality. Products of the Japanese brand is made at a high level.
• Expensive and high-quality components that are not deformed and do not rush during fitting.
• Correct writing of inscriptions, logo (you can see on the company's website), lack of spelling errors.
• Absolute comfort when trying on.

Choosing shoes, you need to pay attention to the optimal flexibility of the sole, the presence of strong and durable laces, soft hygienic insoles, impregnated with antibacterial composition. There is no excess glue, crooked seams and strong smell on brand shoes.

The brand receives a lot of positive reviews. Among them is the convenience and comfort in wearing. Clothes and shoes do not create discomfort in operation, they are light and weightless.

Brand shoes are compared with comfortable slippers, they are suitable for different seasons, including autumn and spring, and are recognized as professional footwear for sports. At the same time, they are durable, do not rub their feet, attract with bright design and high quality.

Clothing companies like for its weightlessness, freedom of movement, excellent fit on the figure. Asics - the choice of those who appreciate quality, health care and choose an active lifestyle.