British style Belstaff biker jackets are world famous. In addition to this wardrobe item, by the way, quite popular, the company also produces other comfortable casual clothes and a whole range of accessories.
Belstaff Clothing - The Timeless Legend of the Textile Industry
The history of the company began almost a hundred years ago - in 1924. Its founders were Eli Belovich with his son-in-law Harry Grosberg. The birthplace of the brand was a small village Longton in the British county of Staffordshire.
The name of the new brand was made up of the name of the county and the name of the founder, and the bell became its logo (in 1969 it was replaced by the legendary Phoenix bird spreading its wings).
The firm took its first steps at the peak of the craze for motorcycles, which ensured its initial success. Moreover, Grosberg and Belovich offered their customers not just jackets, but comfortable waterproof clothing.
The founders of the company invented and developed a technology for manufacturing waterproof cotton material impregnated with various oils, called Wax Cotton.
Gradually, branded products gained popularity not only among bikers, but also among aviators and fans of an active lifestyle and leisure.
The company's products were so in demand that it continued to work even during the Second World War and in the post-war years (despite the general crisis and the downturn of the economy). It was during this period that the Black Prince Motorcycle was created, which became a real legend among bikers.
Another model, the Trialmaster, is widely known, in particular, thanks to Sammy Miller and Phil Reed - famous motorcycle racer, as well as the legendary revolutionary and freedom fighter Ernesto Che Guevara. The latter precisely in such a jacket made his historic journey through the countries of Latin America.
Over time, expanding and complementing production facilities, the company began to produce aviation glasses, leather gloves and other accessories. The range of manufactured wardrobe items has also significantly expanded.
In the 90s of the last century, developers proposed several more innovative technologies, including:
- Belfresh material, which absorbs moisture, including sweat, allowing you to feel comfortable even in intense heat;
- Beltech material, which, unlike its "colleague", was completely waterproof, but well breathable.
Despite the popularity and novelties, the company in this period experienced not the best of times. Blame the British textile crisis. It was possible to survive only thanks to the loyal customers.
In 2000, the company changed its owner - it became the property of an enterprising Italian by the name of Malenti. However, the new owner decided not to change anything in the concept of a fashionable and popular brand.
In 2006, another Q.A. innovative technology was patented by the trademark. S, thanks to which branded models can be easily adjusted, “tailored” to the needs of a particular moment.
Currently, Belstaff has a lot of Hollywood beau monde fans, including Brad Pitt, Tom Cruise and Nicole Kidman, Angelina Jolly and George Clooney.
In addition, the clothing brand has its own rich film library. It was worn by the heroes of the films Aviator, Ocean's 12, Mission Impossible 3, and many others.
But perhaps the most popular item of clothing was Sherlock Holmes' coat from the latest adaptation of the famous detective's adventures.This dark blue tweed coat with strap, patch pockets, slot and fold-over lapels, by the time the Air Force launched the Sherlock TV series on the screens, had already been taken out of production.
But having correctly assessed the situation, the company’s management re-launched a line for its tailoring, even increasing its assortment by expanding the color palette. Today this coat is one of the most sought after in the Belstaff collection.
Features and benefits
Despite all the difficulties, the brand managed not only to survive, but also to preserve its popularity. All this was made possible by:
- The high quality of each product. Every employee of the company, from developers and to craftsmen of cutting and sewing, understands that there are no trifles in their work, therefore, they treat the quality of even the smallest details and any action with great responsibility;
- Strength and durability of used fabrics;
- The use of natural materials, the most popular of which are leather and cotton. When sewing modern clothing, the company, of course, uses the latest artificial materials, but it does so very rarely;
- Originality and uniqueness of styles;
- Always stylish design.
In addition, any thing with the Belstaff brand is notable for its convenience and practicality.
Assortment for active women
Modern women are not much inferior to men. They also love stories, speed, active rest and convenient practical things. Therefore, in the Belstaff assortment you can find a lot of wardrobe items for the female half of humanity.
The collection of all kinds of wardrobe items for ladies includes not only women's leather jackets, but also:
- dresses for all seasons and any length;
- light and warm tunics;
- joggers (sports pants for walking or running);
- shirts of various styles with long and short sleeves;
- a coat of various materials, including, with downy filler;
- skirts;
- sweaters;
- trousers for everyday wear;
- trench coats and more.
To create unique and stylish looks, the company also offers large collections of women's underwear, shoes, handbags, belts and other accessories.
Among the most popular models:
- Coat-trench, created with the participation of Liv Tyler. This model is made in the traditionally restrained English style. Material - cotton and flax in almost equal parts. The openness and the slot on the back, fastener-buttons, two pockets and sleeves - “bat” give it originality.
- Leather double-breasted coat with a two-color pattern, high collars and a lot of pockets.
- Calthorpe - from cowhide with cotton lining (on the inside of the cuffs and collar, velveteen is used as the lining fabric). This model allows you to customize the thing in size by adjusting the neck and waist.
- Triumph leather jacket. Made from hand-made matte, grainy leather. Stand-up collar, four patch pockets and a wide belt.
- Single breasted safari style jacket made from 100% cotton. With a high collar, zipper, complete with buttons and a belt.
- A lined, cropped leather jacket with a stand-up collar.
- Sweatshirt made of high quality cotton. Decorated with embroidery.
The color palette of the brand is mainly dark shades: black, brown, gray, dark green. However, there are exceptions - models of brighter colors or with color inserts.
Reviews
Comfortable and practical - such reviews of Belstaff clothing can be heard most often. Most buyers note that in branded things, thanks to the thoughtfulness of every detail and the use of innovative technologies, it is not cold in winter and not hot in summer. In addition, it does not hamper movement.
Quality and durability fully compensate for the not very low price for the products. Given that one thing from this company can be worn for several seasons, it turns out a good economy.
As for everyday items of clothing (pants, sweaters, skirts and others), they are made exclusively from soft fabrics and yarn. Therefore, many owners of branded things say that they are pleasant to the body and wearing them is a pleasure.
Those who already wore or carry branded items and those who only plan to buy them, note the constant style of all the company's products.
In addition, for many women, the purchase of clothes from Belstaff is not just the acquisition of convenient, practical, beautiful and stylish things, but also a way to join the legend, to become part of it.
