Russian brand Canoe develops stylish hats, combining tradition and modern fashion trends. Brand products are of high quality, unique design and attention to detail. All this makes the collection sought after by the youth audience.
Brand history and philosophy
Traditions and timeless classics are features of Canoe’s hats. The company appeared on the Russian market in 1996. From the very beginning, the brand was guided by time-tested technologies and boldly modernized existing styles and models. At the same time, the brand used modern technologies to make products of the best quality.
The company has the same concept now. Innovations are regularly introduced into production, and the design is specially developed for each new line. The age of the target audience of the brand is 15-25 years old, because the collections give rise to creative self-expression, novelty and serve as an expression of the spirit of the younger generation.
Originality of design in combination with a wide range of products allow the brand to conquer all new market segments. The company is represented in more than 2 thousand retail chains, including outside Russia. Canoe hats can be found in the CIS countries (Ukraine, Belarus, Kazakhstan, Armenia), and in Europe, Asia and even in the Maldives. The brand's products meet international quality standards, and fashion trends in each line are intertwined with unique style solutions.
The company is not looking for easy ways, relying on innovative developments and experimenting with style. The creators of the brand report: “You can create something truly new only if you are ready to get off the beaten track,” and they strive to strictly follow the proclaimed rule, inspiring young people to move forward.
Designers Canoe sure that the headdress is a work of art that combines aesthetic and practical functions. Therefore, a company with particular trepidation refers to the fact that its accessories are different from products of other brands. Appeal to each client, the personification of the collections make the trademark unique. As a result, nearly 14 million people wear Canoe’s headgear, which is proof of its popularity with the consumer.
Headwear Features
“Woven from the spirit of freedom” - says Canoe motto. Focusing on the youth audience, the brand creates things that inspire adventure, discovery and accomplishment. And the best journey begins with comfort, because accessories are durable, durable and saves its owner from the vagaries of nature. Brand hats are equipped with invisible seams, resistant to moisture and harmful ultraviolet radiation, because practicality - one of the main advantages of the product.
High quality tailoring is combined with a low price, which makes the collections accessible to a wide consumer segment. Every year more than 2 thousand new models appear, and 1 million products are on sale. Thanks to this diversity, everyone is able to find accessories based on their preferences and tastes.
Each headdress passes 7 stages of control:
- selection of materials;
- introduction of new yarn manufacturing technologies;
- development of unique models;
- testing prototypes and samples;
- production control;
- processing of finished accessories;
- quality control.
The above is a guarantee of stable production of competitive products, which occupies the first places in the selected market segment. The headwear of the brand is chosen by active young people who live in the rhythm of a big city and possess their own taste. Based on this, designers strive to present the widest possible range of accessories.
Collections of the brand are presented as classic styles of hats, combined with classic suits and strict outfits, and accessories in the urban style. Caps suitable for relaxing on the beach, party at a club or a date. And the improved caps with earflaps will complement a down jacket or a winter jacket, will give the image a fervor and a little boldness.
Ribbons, fur, small patterns, ornaments, a cage are used as decorative elements, and the list of jewelery does not end there, as the designers of the brand regularly come up with something new. They do not forget about the fans of minimalism: for them there are uni-colored accessories of soothing shades in the collections, which are easily combined with different items of clothing.
Collections
During its existence, the brand has released 25 collections and continues to develop the original design line so far. Caps, hats, baseball caps and caps - all these models can be found in Canoe. A variety of styles allows you to pick up hats for everyday, leisure and evening looks. There are both neutral hats, hats and caps, combined with almost all things, and original accessories that combine with certain items of clothing.
Current Canoe Collections:
Premium
Classic models of hats, referring to the fashion of the past. The ruler is represented by hats with textured weaving, elongated knitted hats, six-blade caps in the spirit of the 30s of the last century, with earflaps with fur pompoms. The brand offers accessories for men and women, there are also neutral models that will suit both genders.
Create a light summer look with wide-brimmed hats with a flirty bow in front of the headdress. A lady can wear this accessory together with a skirt to the floor, flared sundress or a dress of a calm color. Classic male models are also present in the collection. A white hat with a trim around the crown will complement your casual jacket and pants, it will look good even with a shirt and tie.
In the cold season, classic models of hats become the most popular: with or without a bend, with a rounded top or having an elongated shape. Such models are suitable for wearing every day. They can pick up other accessories of a similar shade and wear as a set. For the winter period, the brand creates insulated hats, complemented by fur.
The collection’s colors are dominated by discreet shades, which does not make the accessories boring at all. This also shows a commitment to the classics. The brand offers beige hats made in pastel colors or having neutral colors - gray, black.
Neo Classic
The collection is also based on classical models, but in this case they are modified in accordance with the main trends. Brand designers revive fashion trends of past years, breathing new life into them and showing: the style is not tied to a specific era, it is shaped by a person with his own habits and preferences.
Attention to detail is a feature of the line. Bright decorative elements, contrasts, large patterns and stripes come out on top. Accessories suit experiment lovers who prefer to go through life just ahead and take what is happening in their own hands. And headdresses serve as that detail which gives to appearance of the owner a bit of impudence and courage.
Knitted caps, berets with golden edging, striped wide-brimmed hats, models with metal rivets are just a part of the brand's design ideas.Boldly combining non-standard elements, Canoe sets the rhythm of life for today's youth, who is just as active in bringing changes to their appearance as they are to the world around them.
Caps and caps with stripes will suit young people who prefer the style of sport-casual. Headgear combined with shorts, jeans, sweatshirts, protect your head from the sun. Warm hats, decorated with geometric patterns and large viscous, will be appropriate when you go to work or during outdoor activities. A colorful female berets complement an elegant coat or sheepskin coat.
Street fashion
The most expressive and screaming collection, in which looseness, youth madness and audacity intertwined. Models are decorated with three-dimensional patterns, gradients and modulations. There are hats with pompoms, asymmetrical berets, earflaps with a bend, hats, the colors of which imitate the starry sky. Such accessories will be part of the evening look, and in everyday life they can be worn by those who are used to always be the center of attention.
The collection has the most bold color combinations.. Headgear made in turquoise, bright scarlet, green, purple and other shades. Accessories look advantageous with a monotonous outerwear, because it is possible to focus on one color spot. However, with a skillful combination of colors, hats and caps will look good even with contrasting jackets and accessories.
Presented in the collection and LICs, complemented by pimples, knitted patterns or made from bulk yarn. Products attract attention, close the neck well, and you can pick them up for specific hats. Brand products will allow you to create a street image that will slip all the same references to traditional styles and materials in accordance with the concept of the brand.
Young
Children's line of hats for children. It is based on the belief that taste and style are formed from an early age. As a result, the younger generation must choose things for themselves, boldly combining accessories and wardrobe items. This is especially important for adolescents who already have their own opinions and strive for self-expression.
Brand accessories are varied colors and a variety of used decorative elements. Rtin hats are decorated with drawings, stripes, inscriptions. Hats for girls are supplemented with ruffles, floral prints, bows. Such models will complement the image for a summer walk, will look good with a lush dress, sundress, bright shoes or sandals.
Boys will be able to opt for headdresses decorated with stripes, large viscous, pompoms. These caps are made in more restrained shades: gray, black, dark blue. Due to this, hats will be less dirty during outdoor games and trips in the countryside, when little fidgets cannot sit still.
Material and technology
When developing Canoe accessories, innovative technologies are used to extend the life of the product and make it as comfortable as possible. Specialists of the brand develop and modify their own methods of manufacturing hats, thereby obtaining high-quality products that ensure air circulation, repel moisture and ensure continuous air exchange.
Applied technologies:
- Teflon - to protect against dirt and excess moisture;
- H2Dry - allows the scalp to breathe, removes excess heat;
- High twist - preservation of the size and shape of the product in any situation;
- 3D Tube - hats are made of special, airy and light yarn.
Security is a requirement that brand specialists strictly follow when sewing products. Accessories are made from natural hypoallergenic materials that do not cause irritation to the skin. Particular attention is paid to the selection of raw materials, since both the aesthetic characteristics of the future product and its strength depend on it. Products of the brand are created from wool, flax, cotton, as well as high-quality synthetic yarns.Due to this, Canoe’s hats retain aesthetic characteristics after long wearing.