Casadei

Perhaps there is no such woman who, well versed in modern fashion trends, would refuse Casadei shoes. Today this brand is sold all over the world, but at the same time you can’t call it mass - on the contrary, these are luxury products created for real queens.

As usually happens in such cases, it all began rather modestly - with a small shoe shop, which Quinto and Flora Casadei opened in the distant 1958. The story began in a small Italian town near Rimini, and at that time no one even thought of some high fashion - even the workshop produced shoes on their own, but focused only on light summer models that would find their buyer in the seaside resort town.

Cesare Casadei, the son of the founders of the first workshop, has a saying that the convenience of shoes is important no less than its appearance, that is, the designer whose shoes are worn through strength is bad to look beautiful. There is a suspicion that Casadei products gained worldwide popularity thanks to this brand philosophy. Although the author of the phrase was born only a few years after the foundation of the company, apparently his parents held the same point of view.

Be that as it may, the business of the young enterprise moved so successfully that in 1961 it presented the collection of winter shoes for the first time, which greatly expanded its range. By the end of the next decade, the brand’s boutiques were already represented in metropolitan areas far beyond Italy, such as New York and Brussels.

All today's achievements of the brand are somehow connected with the already mentioned Cesare Casadei, who, being four years younger than his company, has devoted her whole life to it. In his youth, he received an economic education in prestigious educational institutions in Switzerland and Italy, which helped him in the further development of a network of boutiques, and over time, the young man was involved in the process of directly developing models of manufactured shoes. As a result, a whole network of boutiques of the company opened in his native Italy, and in 2004 the Italian Post even released a brand dedicated to the brand’s success - with the image of a branded shoe.

Today, the story of Casadei can be presented as an exemplary success story. In almost half a century, the brand’s shoes and bags have become an absolute fashion hit all over the world, and now the company's boutiques operate in 15 countries of the world - almost everywhere except South America and Oceania. Hollywood stars of the first magnitude have repeatedly made their choice in favor of shoes from a tiny Italian town, among them Cameron Diaz, Jessica Alba, Penelope Cruz, Nicole Kidman, Jennifer Aniston, Sandra Bullock and Salma Hayek. Casadei models are also popular among the female musical beau monde: they noticed Jennifer Lopez, Lady Gaga, Madonna, and many others.

From the very beginning, when it was still far from world fame, and the range of the brand was limited only to summer beach shoes, the creators placed serious emphasis on maximum wearing comfort. Such an attitude to the products produced is especially important in the context of the fact that for several decades now, the distinctive feature of the Casadei brand is high studs.

Of course, not all shoes are equipped with studs - there are even sneakers in the model lines of Italian designers, which do not require a heel. However, if we are talking about branded shoes, the stud will definitely be there.Cesare Casadei sincerely believes that the heel can be of any height and any thickness - with its proper placement the owner will not experience the slightest discomfort. In pursuit of style and originality, the Italian designer is ready for the most unexpected experiments - for example, the thinnest 16 cm long hairpin made of steel.

By the way, originality as such can also be attributed to brand brand distinctions. This feature manifested itself in the early years of the workshop, when it was the first in Italy to release shoes decorated with embroidery, and nowadays the fashion collections Casadei look even more refined and original.

In 2012, a real sensation in the fashion world was created by the collection created by Casadei in collaboration with Swarowski - then shoes appeared with a top imitating ice, as well as a “sea” model, decorated with skillful imitations of sea horses and seashells. Even now, many models are made almost by hand, and each of them is a real masterpiece.

A well-known symbol of the brand is the famous high-heeled shoes, but at the same time the Casadei collections feature the most diverse women's shoes for all occasions. Fashion designers of the company sincerely believe that every woman has the right to be beautiful in any situation, so they are not limited to any one age of customers or a particular style. There are both youth models, and strict classical.

Let's start with sandals - it was from them that the story of Casadei began a few decades ago. A lot of time has passed since then, the attitude of the brand to its shoes has changed, and consumers have changed to the brand itself, but sandals, of course, are still being produced. Another thing is that now it is far from simple beach shoes - in such sandals and on the red carpet is not ashamed to get out! Sandals and clogs also come across in the model lines.

However, in our time, the main "business card" of the company are the shoes - it is not for nothing that the shoe Casadei fell on the Italian brand. Here, the variety of models offered is maximum, they are distinguished by a successful combination of refinement and charm, a company high heel and surprising wearing comfort. New models of shoes appear annually, and they almost always amaze with originality of design. However, among celebrities seemingly simpler boats, which are represented in various colors in the assortment of Casadei boutiques, enjoy great success.

It is difficult to even imagine a modern women's shoe brand without boots, so that here the Italian brand is not far behind. There are literally all the related types of shoes: boots, boots, semi-boots. All this is stitched with maximum elegance, although the creators, of course, have not forgotten about the main function of winter shoes: it must reliably protect from the cold. Casadei boots have similar qualities, although this solution is relatively rare.

In the last decade, youth shoes have become an important component of the products - mainly sports. Today you can buy sneakers, sneakers and sneakers Casadei. Each is completely unique in its design, but, as befits the products of this brand, amazingly comfortable. Since high-heeled shoes of these designers are notable for convenience, what can we say about sports shoes, which, as a look, was conceived for this purpose!

There is one more line of Casadei activity, a little less known - women's handbags. Whatever one may say, they did not bring fame to the brand, but Italy is the real birthplace of fashion, and in this company, as we know, geniuses work. It would be correct to assume that only now Casadei bags are somewhat lagging behind the popularity of shoes of the same brand, but the beginning of their development was laid quite recently, so that in the near future this brand could blow up the bag market.

Another characteristic feature of Casadei shoes is the desire to use unusual combinations of materials in their designs. Cesare Casadei, the current ideological inspirer of the company, once admitted that the combination of materials was the most interesting for him in the process of developing a new model. As a result, new models of shoes appear on the shelves that do not repeat anything else - including their own predecessors.

It is predicted that there are some types of materials that are inevitably used even by Casadei fashion designers - for example, many shoes are suede here, and leather boots. However, this does not mean that the creators stopped on the most banal version, limiting themselves to one material - on the contrary, most likely, in addition to the main material, some inserts will also be used.

At one time, an active discussion in fashion circles was caused by the shoes of the Italian fashion designer, decorated with leather ruffles - you must admit, a very bold and unexpected decision. The use of Swarowski crystals as a material has already been mentioned above. If competitors usually use them only as decoration, then the legendary "ice" shoes have a top made almost entirely of these crystals!

In some models, not the material itself is used, but only an imitation for it. You can find Casadei shoes embossed under the skin of a crocodile, but in fact the creators do not use this material in their work.

Sooner or later, products of any successful brand will surely be tried to be forged, hard-working Chinese are ready to provide the most zeal for this, ready to provide the most sophisticated brand products at surprisingly affordable prices. Surely, Casadei was not an exception to the rule, and since their shoes are considered to be a model of elitism, I would not like to be faced with the fact that an ordinary fake was bought.

There are several ways you can avoid cheating:

• First of all, remember that some models of Casadei are still being produced by hand, that is, such footwear is not enough. A shoe model, represented by only a few hundred or even dozens of pairs around the world, cannot be a priori on the ordinary market - even if it is a store selling very decent shoes. Casadei can be purchased in just a few ways: either through the official website, or on sites like LaModa (but only comparable in reputation!), Or in official boutiques, which are only a couple of dozen around the world, and only one in Russia. All other sellers are very likely to offer a non-original product.

• Again, exclusive shoes can not be cheap. Of course, fashionable women's shoes are not cheap in principle, but Casadei is even more expensive due to its elitism and rarity. Relatively speaking, if a pair of shoes is cheaper than 20 thousand rubles - this is definitely not the original. However, such rates can be found only on the stock, and then - not for the entire range.
• The last factor would seem to be too subjective, however, it is noted by millions of women around the world: the real Casadei shoes cause indescribable delight with one of their appearance. Italian designers have invested all their talent in it, and as a result it can be seen with the naked eye. In other words, when you see the original Casadei, you will immediately realize that there is something out of the ordinary in front of you.

The happy owners of Casadei shoes, as one, point out the complete absence of flaws in the brand’s products, and this already commands tremendous respect. The fair sex representatives are also unanimous in that the models chosen by them are masterpieces in their design - and at the same time they are distinguished by high quality tailoring and durability. Convenience is often confirmed as well - a heel of any height does not prevent its hostess from feeling free.There are references to the fact that the materials were chosen well in terms of cleaning shoes from dirt.

In other words, everyone who personally experienced the advantages of this brand’s products would recommend Casadei shoes to everyone else.