Cerruti

Cerruti (Cherruti) - the legendary fashion house, with its own charm and unique style. Every season, the brand produces classic men's clothing, a variety of women's shoes, elegant accessories - sunglasses, cashmere scarves, silk scarves, wrist watches, bags, from cosmetic products - perfumes. Cerruti rightfully bears the title of a symbol of the highest quality and unsurpassed style.

1881 - the year the brand began. 136 years ago, the Cherruti brothers - Stefano, Antonio and Quintano founded a small textile production in the Italian town of Biella. Produced cashmere, tweed, wool were famous for their properties - naturalness, softness, durability.

Further development of the brand can be divided into several stages.

In the middle of the 20th century, Nino Cherruti became the head of the company. He is the father of the brand. The young man studied as a writer and philosopher, but he managed to keep the family business afloat and breathe new ideas into it.

1957 was marked by the release of men's clothing. All models received high positive ratings from fashion critics.

In the early 60s, Nino Cherruti developed the concept of style direction - ready-made luxury clothing for the mass buyer. This idea formed the basis of all brand activities.

In 1967, in the fashionable capital of the world - Paris, the company opens the first branded boutique. In the same year, a line of men's clothing in the classical style appears.

After 9 years, the fashion world saw a collection of clothes for women. Now the brand is represented not only in Italy and France, it conquers new countries - the USA and Japan.

From 1976 to 1974 a young, talented and ambitious designer Giorgio Armani works on creating an assortment in the Cerruti Fashion House.

In the late 70s, the perfume industry was replenished with men's fragrances, among which Nino Cerruti pour Homme is especially popular.

In 1995, the brand produces the first fragrance for women. Nino Cerruti pour Femme was a reflection of the era, not cloying and not fresh, he conquered and intrigued many fashionistas.

80s - Cherruti pleased all sports fans with a sports line, which appealed to both professional athletes and amateurs. Cerruti's regular customers include famous skiers and tennis players.

By the end of the 80s, brand products are already represented in 35 countries around the world.

In the 1990s, Cherruti began his collaboration with filmmakers. He creates costumes for several Hollywood films. After that, many famous Hollywood actors, Michael Douglas, Sharon Stone, Tom Hanks, became clients of the fashion house.

Designers of the company launch a youth line of women's clothing and focus on casual style. The collections are dominated by simple shapes, comfortable fit, beautiful materials.

Since 2000, begins a black streak of bad luck for Cerruti. First, investors from the Fin.part SpA group are buying out the company.In 2002, a fashionable collection of the house came out, which critics called "unsuccessful and leading to the end of history." Five years later, Fin.part SpA declares itself bankrupt.

After these events, the brand is bought by an American company. Business companies are starting to go up the hill. New designers appear, collections of clothes are produced, the brand takes part in the Paris Fashion Week, boutiques are being reconstructed, new stores are being opened, and the range is expanding.

In 2011, management announced the termination of the release of women's clothing, but the brand did not lose the ladies audience. The brand offers a beautiful half of humanity jewelry, glasses, shoes, watches, many other accessories.

Cerruti brand for its history, which lasts more than a century, has seen a lot: dizzying ups, terrible falls, a change of designers, an ideological crisis. But the brand managed not to lose the main thing - only its inherent charm and style, which allows you to create unique, high-quality things.

Cerruti is a brand with history, values ​​and its own concept. Characterizing it, you can select the following features:

• The use of modern technologies and equipment, their update. It uses the accumulated experience of manual work. This allows you to produce quality products and constantly expand the range;
• The best designers work on the creation of collections. Attracted to both specialists with a big name, and young, talented designers. Such a tandem provides a combination of the best traditions of fashion and new trends. Brand activities are in line with fashion trends, without changing their own style;
• Skilled workers. This requirement is one of the fundamental for creating the brand image. Professionals who work in Cerruti regularly attend training courses, improve their skills, learn from the experience of other fashion houses.

Cerruti's product range is extensive. Especially popular is women's shoes. In the collections of the brand you can find models for every taste and season.

For summer, sandals, sandals, summer open shoes, and flip flops will be the perfect shoes. They can be made of genuine leather, artificial, suede, textiles. In any case, the brand's shoes are comfortable, different comfortable shoe, stylish design, elegant appearance.

The brand's wrist watches are elegant and look aristocratic. They have an exclusive design, are made of expensive raw materials, they are equipped with an exact Swiss mechanism, all models are strictly controlled before and after assembly. Feature of female models - watches are decorated with diamonds.

Perfumery brand occupies a special place, or rather one fragrance - Cerruti 1881. He became a favorite of many fashionistas. An elegant smell, in it chords of delicate flowers are felt (mimosa, lily of the valley, rose, geranium, iris), tart orange, sandalwood, amber and enveloping cedar with wood. The mystery of the flavor is that it is impossible to describe. It is not sweet, and not fresh, not spicy. It has all the notes, but they are harmoniously intertwined with each other, creating a unique sound.

Bag Cerruti 1881 - a universal accessory that will indicate the status of the owner. Bags are made of high quality materials, decorated with original designer decor. In the assortment there are handbags over the shoulder, clutches, handbags, shoppers, for everyday wear and evening out.

The Cerruti collection also includes ball and fountain pens. They are luxurious, stylish, comfortable to hold in their hands thanks to leather inserts. Cherruti pens will be a great gift for a business person who appreciates comfort and elegance.