Citizens of humanity

Jeans are a universal clothing that is in the wardrobe of absolutely every person. They are rightfully considered to be an undying trend that has not lost its relevance for many years. The company Citizens of Humanity, specializing in the manufacture of jeans (the "favorite" of many Hollywood stars), is rapidly gaining popularity in the Russian market.

Back in 1853, Levi Strauss (world-famous Levi`s) created the very first jeans model in the world. He could hardly have imagined how crazy his fashionable invention would be in demand in more than 150 years. More than a century has passed, and designer Jerome Dahn has registered a new trademark called Citizens of Humanity (literal translation from English - "citizens of mankind"). Jerome appreciates the retro style, understands the traditions of the fashion world.

Opening the company, he already had more than twenty years of work in the design industry, and also studied with one of the most famous designers Adriano Goldschmidt. At such a crucial step as the creation of their own business, Daana pushed the desire to expand the market of trousers for everyday wear.

About ten years ago, Jerome Daan brand increased its capital through investment from Berkshire Partners, and this allowed the company to enter the global arena. The success of the company reached its climax, and today, jeans from Citizens of Humanity are in demand in 35 countries around the world. His fans are mostly wealthy people of different age categories. All of them are attracted by the concept of the brand, based on timeless classics.

Back in the 70s of the last century, the founder of the brand created his first jeans model, which was brightly different among others: the back pockets of the pants were decorated with embroidery. From this point on, a new era began in the fashion industry - jeans, decorated with different patterns and designs, became the main trend of that time.

The next ten years that Jerome spent in Los Angeles were devoted exclusively to the creation of new models of premium-class trousers. The designer contributed to the transformation of this city into the so-called “heart of denim fashion”. For some time, Daan worked for such large companies as Lucky Jeans and Guess.

The designer notes that this is the highest expression and realization of what a jeans company can be. It is fueled by knowledge, creativity, and love of denim, the everlasting symbol of American culture that captures the imagination of the whole world.

According to Daan, correctly chosen jeans can make a goddess out of a woman, which is why for more than ten years the Citizens of Humanity brand has been producing trousers with a flawless fit, sophisticated fittings and details. It is these very little things that are paid more attention to when making each collection, and make jeans recognizable and unique. Experienced buyers can easily recognize branded trousers with an embroidered monogram “H”.

Retrostil is the main direction of all the collections of the brand, conveying the history of products from denim, but at the same time combining the most modern and fashionable trends. Actually, what was originally expected from Citizens of Humanity (interesting design and unique style) was what Jerome Daan and his team put into life.

The founder of the brand sought to diversify the industry, to please all lovers of casual style and to offer trousers for all occasions and for any image. In all the collections of Citizens of Humanity, the most popular models are presented: boyfriends, slim, high-waisted or low-slung.

The brand produces seasonal collections for both men and women, which include straight jeans and bell bottoms, skinny of different colors - from blue to extravagant bright red.Thanks to the skillful cut, the trousers created by Citizens of Humanity are very comfortable and comfortable. Wide, narrow, shortened - in the catalog of the company Jerome Daan there is a model for everyone. In addition, the company even produces jeans for pregnant women.

Special cut eliminates too tight to the waist or hips, which could cause discomfort, and also emphasizes the dignity of the figure, while hiding its flaws. In the assortment there are options for any images and styles. Neutral classic trousers can be combined with elegant, elegant bows, and brighter and more unusual are suitable for creating original or weekend dresses.

Famous fans of the brand can be listed for a very long time: these are Hugh Jackman, Keira Knightley, Shailene Woodley, Ann Hathaway, Kendall Jenner, Chloe Grace Moretz, Rihanna and many others.

Created by Jerome Dahan, the brand is the personification of American culture, which has presented irreplaceable denim pants to the whole world. This is not only the famous “Fashion House”, but also, perhaps, one of the best companies specializing in denim. There is always a place for experimentation and new stylish discoveries. All in one voice say that Citizens of Humanity is a real jeans classic in a new, modern design.