Emporio armani

Today, speaking of the Italian fashion, one of the first we remember Giorgio Armani. The great Maestro was almost forty years old when he decided to establish his own brand of clothing. It is unlikely that he then realized what scale his brainchild would reach.

However, his luxury brand quickly gained popularity, and, seven years later, he created another line - Emporio Armani, which is commonly called democratic. It is about her that will be discussed in this article.

Italian fashion is strongly associated with baroque frilly luxury, which adhere to famous brands. Creating the Emporio Armani, the fashion designer wanted to move away from this image as much as possible, he oriented his brand for young and sexy fashionistas who prefer simple, laconic clothes, be it a stylish dress or a flawlessly tailored trouser suit.

In a word, this is a more budgetary, youth brand that offers casual clothes to its customers, with a touch of recognizable Italian chic.

Armani was one of the first to understand that fashion needs to be made more democratic. When in 1981 the first boutique of the brand was opened in Milan, they began selling not only clothes, but also underwear and accessories that served as an integral part of the image.

This brand was the first in the history of the fashion industry, whose ads were placed on a huge billboard in the center of Milan.

Emporio in Italian means “empire”, and this name became prophetic for the brainchild of Armani.

The symbol of the brand - a soaring eagle with the initials GA, is known to everyone today. The logo is often found in all kinds of Chinese fakes, which speaks eloquently of its popularity.

For a long time, the brand launched its own magazine - Emporio Armani Magazine. In 1989, the first restaurant was opened in London, then a line of household items was launched.

In 1997, an assortment of wristwatches and decorative cosmetics appeared, which is famous for its impeccable quality.

In 2002, a line of jewelry was launched, and in 2005 the brand joined the Product Red campaign, which aims to raise funds to fight AIDS, tuberculosis and malaria.

All profits from the sale of Emporio Armani Red perfumes and accessories go to help fund African women and children who fight AIDS.

Among other things, the brand has participated in various collaborations with other brands. One of the most striking was the collection of clothes for fitness and yoga, created in conjunction with the sports brand Reebok.

Gradually, this sports line has grown into an independent brand, EA7, which currently produces modern high-tech clothing for all sports fans - amateurs and professionals.

Tracksuits with the EA brand logo are almost as often forged as LV bags. Of course, the original costume is notable for its immaculate quality and stylish design, unlike fakes, which often look completely tasteless.

The assortment includes classic suits - sports trousers and olympic sweaters or sweatshirts, decorated with the brand logo on the chest. The shirt can be both with a long, and with a short sleeve. Summer option - breeches and jacket with short sleeves.

All models are suitable for sports and for everyday wear.The color scheme is mostly restrained: white, black, dark blue, gray melange. Popular combination of neutral trousers and coral jacket in various variations.

Armani has a separate line of Armani Jeans, in which jeans are presented, made in accordance with the brand philosophy “High quality and concise design”.

Emporio Armani brand jeans are more suitable for those who want something stylish and unusual, but at the same time do not want to go beyond. It can be a model with wiped details or strict waxed skinny - each pair has its own peculiarity.

This year, the brand presented wide jeans-pipes with embroidery, which look amazing in a pair with a denim vest.

The assortment includes stylish T-shirts with a discreet design, made of cotton mix. The print can be a brand logo or inconspicuous drawings - flowers, glasses, scarlet lips.

The brand has a large selection of jackets for fans of various styles in clothing. For a business image, you can pick up numerous jackets, jackets, for everyday wear - a jacket bomber jacket.

Down-padded jackets with natural down filler are very popular. They are light and comfortable, but designed for the European winter, so it is better to wear them before the onset of severe frosts.

Emporio Armani Underwear lingerie is associated not only with impeccable quality and cut, but also with the most effective advertising campaigns. The Beckham couple, Cristiano Ronaldo, Megan Fox and Rihanna took part in them, who even developed a collection of underwear and denim clothing along with the brand.

EA shorts and bras are popular with modern girls who appreciate convenience and comfort. Most of the models are made of cotton; they are concise linens of soft colors, decorated with the brand logo.

Some models are decorated with lace or completely made of guipure. The collection also includes sports bras, which reliably support the chest during physical activity.

As part of the EA7 sports line, the brand annually launches a line of women's swimsuits. Necessarily there are concise models of neutral color, preserving the concept of the brand. This season, the brand also introduced models with a tropical print, which is now incredibly relevant.

Women's and men's shoes brand is suitable for stylish and self-confident young people.

Girls will find shoes for everyday, business and holiday bows. The site contains a wide range of current models.

Stiletto sandals, wide, steady heels and platform delight with its diversity. Laconic - leather, in the style of minimalism, spectacular - decorated with voluminous bows, prints and perforations, unusual - with a wooden heel or decorated with straws.

Separately, you can select the sandals, without which it can not do in the summer. These are models on a flat sole or on a small wide heel, most often, with a laconic decor.

Ballet flats are very popular, they are represented in the brand in different interpretations: without a backdrop, decorated with sequins, lacquer, leather, with straps and without them.

Be sure to assortment of shoes, shoes, made in interesting colors. It is unlikely that you will find in this brand simple black or beige models.

Modern fashionista can not be imagined without casual sneakers, which are presented in a large assortment. They are not suitable for sports, but look great with jeans, and with dresses, and even with business suits.

Accessories brand began to produce when he realized that his impeccable costumes require appropriate accessories. So there were watches, glasses, bags, belts and baseball caps, which serve as an indicator of high status and impeccable taste.

The watches of this brand are incredibly popular, sometimes even more than EA clothing. Female models are represented by two lines - Classic and Fashion, and the male three - Classics, Meccanico, Sportivo.

The classic is designed in retro style, it combines luxury and minimalism.As a rule, the case is made of white or pink gold, and the strap is made of the most delicate leather.

The sports line includes affordable models - a steel case and a quartz movement made in Japan. It combines modern materials - rubber, metal, silicone.

The watches of this brand are associated with unconditional quality and impeccable style, and the universal design allows you to wear watches with any clothes.

As Maestro himself says, his watches are suitable for people who wear business suits, but they are intended for lovers of jeans and black T-shirts.

Along with the watch, brand glasses are in great demand, are among the top most sought-after glasses in the world. All models retain the Italian nobility and make the image of their owner elegant and sophisticated.

The assortment presents a variety of stylistic directions, stands out the wealth of forms and colors, each model is unique and perfect.

The optical ruler differs in functionality and high technical characteristics. Previously, production was carried out by the manufacturer Safilo S.P.A., and now another manufacturer, Luxottica, is responsible for the quality.

Like all EA accessories, bags are the epitome of style, elegance and good taste. They necessarily differ in the underlined Italian style - impudent and refined simultaneously. All models are focused on young women and girls who appreciate quality and impeccable style.

Volumetric bags shoppers made in the classic colors - black, white, beige, red, dark blue. They perfectly complement the business look or suit for everyday wear.

Handbags with long handles - instant messengers, cross body, the most diverse. They are pleased with unusual design solutions and stylish design. The snake print, leather weave and an elephant-like latch that adorns the models of purple and marsh color look impressive.

The first fragrance within the Emporio Armani brand was released in 1998. The perfume of the same name was released in two versions - male and female.

The fragrance for men belongs to the category of citrus fujerny, and female - to the group of Oriental gourmet. The latter reveals notes of sandalwood, vanilla and heliotrope.

As part of this line, there were many flavors for him and for her: Emporio Armani White in 2001, Emporio Armani Night in 2003, Emporio Armani City Glam in 2005, Emporio Remix in 2006, and in 2008 the limited edition Emporio Armani 2008.

Separately, it is worth noting perfumes that came out in 2007 as part of the Red line - Emporio Armani Red Pour Elle (White) - for her and Emporio Armani Red Pour Lui (White) - for him.

The female version belongs to the floral woody musk fragrance category. It starts with notes of black currant, mandarin and bergamot, opens with ginger, fig leaves and mint, and calms down with musk and light wood.

The Emporio Armani Diamonds line was released in 2007, which included many men's and women's fragrances. The classic female "diamond" refers to the group of oriental florals. He reveals notes of raspberry, vanilla, patchouli and roses.

In 2017, the new pair of fragrances came out: Emporio Armani Because It’s You Women and Emporio Armani Stronger With You, Men’s.

The female version belongs to the floral fruit group. Top notes are raspberry, neroli and lemon, middle notes are rose, and the base of the perfume is vanilla, musk and woody amber.

Of course, one of the most popular brands in the world boasts mostly positive reviews.Customers note the high quality of clothing and accessories and a very stylish design.

The cut of outerwear is often called ideal, it fits nicely on the figure, although the girls notice that in some jackets there are wide sleeves.

Also, customers are advised to pay attention to the fact that clothes a little more than the size, especially in small sizes. Things are focused on medium height, so short girls should not buy a dress or outerwear without fitting.

With EA shoes, too, everything is very individual. The girls mark an attractive appearance and impeccable quality, but some seem not very comfortable. Of course, it all depends on the individual characteristics of the foot.

Emporio Armani is a brand that is counterfeited more often than others, so you need to approach the purchase very carefully. The first thing that distinguishes the original products - impeccable cut, high quality materials and, of course, high cost. After all, Armani is not just an expensive brand, it is a lifestyle that combines elegant classics and modern practicality.