Giorgio armani

Giorgio Armani is a brand with a worldwide reputation. It is an interpretation of modern style, success, a sea of ​​inspiration, a philosophy of life based on the aristocracy of the classical image. This is a premium status of life, reliability, elegance and sophisticated taste, the standard of style and quality.

Giorgio Armani is the largest retail chain that manufactures clothing, accessories, cosmetics, perfume, jewelry, home furnishings and household goods.

Long before the fascination with the fashion industry, the future couturier decided to become a doctor. However, having given up his studies and having gone from a clothing buyer to a stylist, having found his life path, he registers his own brand.

The history of the empire dates back to 1974, rapidly gaining popularity from the very first collection of clothes. The success of the brand is largely due to the talent and organizational qualities of Giorgio Armani, a young designer who has his own vision of fashion and style.

Giorgio Armani from time to time opens up new projects, launching new lines. Due to this, jewelry, golf clothes, skiing, cosmetics, watches, wallets and perfume are becoming new destinations. Cooperation with Reebok launches lines of sportswear, work with world electronics leader Samsung has released a fashionable phone Emporio Armani Night Effect.

Practicality, luxury and elegance can be traced in any line. Today the concern has 13 operating plants in more than 30 countries of the world. The production involved 5 thousand employees.

The Italian brand for over 40 years pleases fans of the fashion industry with stylish and bright collections of premium class clothing. The maitre of the fashion industry has declared absolute minimalism as the principle of style: elegance, comfort and nothing superfluous. This is the reason for the success of Giorgio Armani.

Feature of any collection is affordable elegance. These are high fashion products adapted for real life. Collectible novelties can be worn in everyday life, they are relevant in evening and ceremonial bows. Wearing them once, they become indispensable attributes of women's wardrobe.

These things are chosen by celebrities, representatives of show business, politics and simple urban women of fashion. In each of the seven annual collections, classic clothing is the basis, which makes the style of "Giorgio Armani" desirable. Classic is always relevant, regardless of time. Maitre does not consider it necessary to worship fashionable moods: he dictates fashion himself.

Anything inherent extraordinary simplicity. Whatever the cut, the thing must be comfortable. Thanks to innovative ideas of Giorgio Armani, a blazer appeared, then the couturier redrew the men's jacket, emphasizing the waistline and opening the chest, first began to use materials of different textures to create a fashionable set.

The brand is not engaged in the production of textiles for their collections.All the necessary materials for the Fashion House are purchased from suppliers specializing in supplies exclusively for Armani. These are high-quality, luxury textiles: noble varieties of natural suede, cashmere, wool and velvet, iridescent silk and sparkling satin.

Collections are carried out mainly in monophonic and classical shades: white, black, gray and beige color are in priority. Classics are always in fashion, these tones are the favorite colors of the master. Often, dark blue, red, smoky, mustard and chocolate shades are added to the palette.

The versatility of the directions of Giorgio Armani is unique. Today, several fashion trends have been developed for different strata of society. Maitre wants his clothes to be available to everyone, so there are different lines in the range:

• Armani Pri;
• Giorgio Armani;
• Armani Collezioni;
• Emporio Armani;
• Armani Exchange;
• Armani Jeans;
• Armani Junior.

Armani pri It is considered clothing from haute couture. It can not be sold through fashion boutiques. This is a premium line, expensive, luxurious and exclusive. Couturier personally develops models of each element of the dress. This series includes sets of heroes of world bestsellers. This is the chanting of the "Golden Hollywood" style.

Giorgio armani characterized by the fact that the models are made in small series. These are clothes ready-to-wear de luxe, the quintessence of the Fashion House. The direction of the highest class, timeless classics, the main luxury line. The talented hand of the master of high fashion endows the products with immense energy, flawlessness and magnetism.

Emporio armani - subbrand, youth clothing line, designed for the target audience from 20 to 35 years. The collection is notable for brightness, characteristic chic and aristocratic. There is always a place for strict classics and provocative sexuality. Synonyms of the line were unpredictability, youth and temperament.

Armani jeans different moderate price range. This is a functional casual and denim clothing at an affordable price. It is ideal for the dynamics of the metropolis, convenient and comfortable.

Armani Exchange considered a mass production line. It is designed for a wide audience and has a democratic value, allowing fans of the brand to join the world of fashion. At the same time, the quality of the products remains unchanged: the brand takes care of its honest name and tries not to lose its fans. Each item reflects the unique creative approach of Giorgio Armani, a masterful duet of classics and innovation.

Armani junior - the direction of children's clothing, designed for different ages, from birth to 16 years. Diffuse line, includes cotton T-shirts, knitted dresses, leggings, jackets, cardigans, jeans, straight and skinny pants, bolero, breeches, jackets, shorts, skirts and blouses. Along with the traditional shades in this direction are often cheerful and sunny colors.

Armani collezioni - top line of men's and women's clothing. This narrowly functional line is relatively expensive, but affordable, it is designed for those who prefer the trend classics of the highest quality. Most of the collection items are handmade. The line includes tight dresses, jackets, hand-knitted sweaters, suits that smoothly emphasize the beauty of the body.

Luxurious dresses speak about the delicate taste of the master. To wear such dresses every woman dreams. They emphasize seductive forms, incredibly elegant and breathe the feminine. Models do not overshadow the natural beauty of women, so the cut does not have unnecessary details. Clear lines, moderate decor and perfect fit on the figure - these are the principles for the creation of each collection.

Outerwear from Giorgio Armani adorns a wide range of adherents of the world fashion empire. It is sold in more than one hundred countries of the world.

Marking on each product corresponds to the measurements accepted in the country of the maestro. Using the dimensional grid, to select the desired size of the product is very simple. However, it is worth considering that the company's products can “more than measure”, since it is calculated on growth not lower than the average.

Italian shoes famous manufacturer enjoys great popularity. Since 2001, the multi-faceted world of Armani has been pleasing the fans of the brand with stylish high-quality novelties. The range is intended for men, women and children. This shoe is perfect, it sits perfectly on the leg, visually making the image slim and graceful.

“Relaxed elegance”, as the designer calls it, is simply created for those who know the price of stylish things. In the direction of several parallel lines, which differ in cost, design and are designed for different ages. Women's lines include boots, shoes, ballet flats, moccasins and sandals.

The world of shoes "Armani" has no boundaries. These are constant experiments with forms and textures, the search for an image that is not subject to the influence of time. One of the main tips of Armani says that shoes are the basis of wardrobe. Like all branches of the brand, it is divided into several branches: Jeans, Emporio, Junior, Giorgio. All products are made of high quality materials and meet international standards.

Giorgio Armani remains the main line of the brand. This is an elite shoe, which is often compared with works of design art. It is made from high quality natural materials (leather, suede, velvet). Jeans is made from the same materials as the main rulers, but it has a democratic price. This is the style of bright fashionistas, challenge, luxury and delicate taste: no fussiness, purity of color and perfect cut.

Emporio is the most sought after shoe line. Junior designed for children and teenagers.

The range of women's shoes amazes with a variety of models and design refinement. The styles differ in the different shape of the heel, toe and design idea. These can be simple flats on a flat sole, decorated with thin straps or graceful sandals on a thin stiletto, decorated with décor with sequins, classic pumps in the style of minimalism or elegant shoes with open toe, made in contrast to textiles of different shades.

Makeup Giorgio Armani Cosmetics first appeared in 2000, having pleased fans of the beauty industry with products of premium quality. Mark was the first to use special brush sets when applying makeup. The specially developed and patented Micro-fil technology has made it possible to achieve flawless makeup, even when mixing cosmetics of different textures.

Maestro believes that makeup is an integral part of the fashion world. The features of decorative cosmetics brand are:

• high requirements;
• search for excellence;
• the embodiment of femininity;
• simple and easy application;
• natural even skin tone;
• game of contrasts.

Cosmetic series includes foundation, mousse, lipstick, mascara, eyeliner, blush, eye pencil, transparent fluids, concealer. The tonal tools are distinguished by a unique palette of shades of beige color, have a light texture, they are applied with a translucent weightless layer, even the skin tone and give it a delicate glow. Rouge d’Armani lipstick is developed using the patented Color-fil technology, it is durable in color and has a long moisturizing effect. Eyes to Kill mascara has a special brush shape, thanks to which the elastic texture is applied easily and the look becomes seductive.

Perfume maestro is the final touch of a luxurious image. He creates a halo of mystery and femininity. Famous Si, Acqua di Gio are the hallmark of delusions, the chanting of women, the unity of fragility and strength, a duet of tenderness and independence. It is impeccable, feminine, woody and oriental compositions: refined, delicate, weightless and a little daring.

Brand accessories are a stylish and harmonious accent of any image. They are designed to millimeters, differ in a noble color palette and are made of high quality materials. Brand glasses have a different thematic shape and style direction.

Sun and butterfly and cat-eye models remain the calling card. The style of slightly elongated lenses is considered versatile and fits every fashionistas perfectly. No less popular are the famous “aviators” with thin arms and a sealed frame. Today, favorites are products with a smoky, coal and gray-blue shade of lenses.

Creations of the master of genius are a welcome gift. They stylishly complement the trendy set, emphasizing the impeccable taste of the owner. Brand bags are ideal for different directions of style, they are distinguished by a premium look and make a woman stand out from the crowd. Accessories are made in the favorite shades of the master of matte, patent leather and embossed leather and are often decorated with a large brand logo.

Bags Giorgio Armani are luxurious, expensive and are performed with the direct participation of the designer. Most of them are made from the skin of various reptiles.

The Armani Jeans collection is a duet of classic and casual. These bags are comfortable in everyday use, have a concise cut and a moderate design.

Emporio Armani is a youth and democratic brand. These are bags-postmen, bags-bags, clutch bag (purse-bag). This line has bright colors: coral, carrot, mint and golden shades often appear in collections.

The global empire of Giorgio Armani is generously showered with rave reviews from fans of the brand. Attracted by a premium appearance and excellent quality, customers are satisfied and continue to fill their wardrobe with stylish new items from a great designer.

Many reviews note the beauty of the podium models, their relevance and style. These new items often inspire women to make fashionable onions. Elements of such dresses are present in summer and winter sets of urban fashionistas, in evening and ceremonial dresses.