Concept Hair Dyes: Color Picker and Dyeing Technique

Concept is a cosmetic company engaged in the production and sale of hair products. The appearance of the Concept brand is the result of the cooperation of German technologists and representatives of the domestic company Klever. All Concept products are manufactured in Russia, with careful observance of European technologies and German quality.

Concept is a multi-part professional cosmetics, which is in great demand among the masters of beauty salons and ordinary customers. Affordable pricing is achieved by minimizing the cost of expensive import logistics and the supply of raw materials.

A wide range of products for hair includes formulations for coloring, means for fixing, styling and care. Great demand is noted for masks and balms, restoring dry hair, dyes and so on. The concept of the company is delicate hair care.

Concept is a complex of dye and oxidant. For a unique result they are mixed in various proportions. Sometimes a little dye of this type is added to the mixture, but of a different brand.

The dye is produced in a set consisting of a cream with a paint consistency in the amount of 60 ml and an oxidant equal to it in volume of a certain percentage. To them is attached instructions for use. Everything is packed in a box of noticeable bright design in scarlet color.

The manufacturer produces two types of dyes Concept: Profy Touch and Soft Touch. They differ in composition and effects on hair. The first line is professional, with the addition of ammonia, and the second is ammonia-free.

Like any other hair dye, this product has advantages and disadvantages.

Let's start with the pros:

• qualitatively and from the first time paints over gray hair;
• has shades that are close to natural, as well as many bright and dense colors for every taste;
• does not cause allergic manifestations and burning sensation;
• no noticeable ammonia odor;
• creamy texture does not allow the paint to spread during application;
• all shades correspond as a result of how presented in the palette;
• Attached complex care ViPL;
• paint produced by modern European technologies from selected components with preliminary testing;
• wide range of mixton and color correctors;
• democratic price tag.

From the minuses we can highlight the fact that on the gray areas of the hair sometimes it turns out a shade darker than expected by a couple of tones.

In addition to two different lines, with and without ammonia in the composition, Concept gives customers the right percentage of oxidant and the tint of the tinting mask to choose. This is very convenient for professionals working in the salons. And information about what oxidants are, useful for those who dyes their own hair.

Oxidants in percent:

• 1.5% - for professional hair tinting with greater intensity than is done with a special mask;
• 3% - for active darkening of a light shade, as well as coloring hair in tune, as the available color;
• 6% - an oxidant for effective filling in of gray or giving hair a rich shade;
• 9% - for those who want to burn with curls in copper-red tones, to amaze glances with fiery hair;
• 12% - for bright platinum tones.

If necessary, neutralize the unfortunate shade, for example, "rust" on the hair, enhance the color saturation - there are correctors and mixtones in the brand's arsenal.

Neutral - for less pronounced pigment; alkaline - if you need a radical remedy that removes gray hair or pigmentation.

Its difference from paint is that the color of the strands changes only by a few tones without radical changes. Balm TM Concept tones hair delicately, without penetrating into the structure and preserving its structure. Coloring turns out superficial, the pigment is retained on the hair due to their scales. Tonic is washed a month later, returning the hair its former shade.

The composition of the balm of this brand is different from other content of useful components: medicinal herbs, important minerals and several vitamins.

Created by German technologists especially for light colored hair. Removes yellowing on colored strands. The composition does not have a strong effect on them, because there is no radical change in color. After applying it, the yellow pigment on the hair is replaced by an ash tint.

The tool with a soft composition cares for the hair, strengthening and nourishing it, improving the structure. The product is recommended for use on hair damaged by a previously conducted perm and frequent staining.

Thanks to the components of the shampoo porous hair will be docile, dense and shiny. At the same time, Concept soothes excessively irritated scalp, eliminating peeling and itching, saturating the cells with missing moisture.

And although the tint product has a dark purple color, you should not worry about traces of it. There will be no blemishes on the skin. The curls will become pinkish or ashen.

What will be the resulting tone depends on the exposure time of the coloring composition on the hair. Than this period is longer, the depth of color will be more saturated. To get a light ash tint it will take quite a bit of time to color.

Ammonia-free cream dye for a delicate hair dyeing procedure at a professional level. Does not contain salts of heavy metals, but pleases arginine, flax oil and vitamin C in the composition. These natural substances have a beneficial effect on curls and prevent the destruction of their natural structure.

Soft Touch from TM Concept is an absolutely safe non-ammonia line of hair dyes. Presented by a palette of 40 different shades.

Profy Touch - salon paint, created for hairdressers. It is recommended to use it in certain conditions. The price of the procedure remains affordable.

The most popular in the professional line beige series of natural shades. Profy Touch Concept makes strands brighter by several tones.

Prior to using Profy Touch dyes, it is necessary to do tests to determine the sensitivity of the skin to the ingredients of the paint. Allergic manifestations are likely.

The variety of tones represented by this brand is truly amazing. Based on the desired depth of tone, a choice of more than 80 shades is possible. Only one Profy line has more than 50 different shades. In non-ammonia Soft there are also quite a few, over 40.

The layout of shades from a cold range - to warm and deep.For a professional it’s easy to embody any color shade on your hair.

Profy Touch Paint Series:

• purely or intensely natural to mask the gray;
• golden and golden brown to give “blondness”;
• ashy tones;
• all shades of copper color;
• creative with a purple subtone;
• pearl from light to darker;
• shades of chestnut (coffee, chocolate).

Concept Profy Touch due to ammonia in the composition allows to achieve a wide color palette. He is 100% winning any type of gray hair. Successfully eliminates and corrosive yellowish and reddish hues, obtained after dyeing with dyes of other brands.

Soft Touch shows a slightly more modest palette. But also intended for professionals in the salons, and for lovers of home care.

When choosing paint you need to take into account the numbers on the package.

To make it easier to determine the desired shade, you should study the numbering system in the Layout of the Concept palette:

• the first number before the dot indicates the depth of the tone;
• the number immediately following the point determines the color direction or its main nuance;
• for the second digit after the dot, the task is to specify an additional shade.

For example, 0 means natural tone, 3 - the presence of a golden subton, and the number 6 - a purple hue. To make it easier to pick up the paint, on the Internet there are tables that reveal the value of the numbers from the package.

There are also brand mixes from the Concept brand. They are necessary to give the color a shade warmer or colder. And also with their help, you can give a natural tone a modern hue, having received its unique color.

Before proceeding to the procedure of staining with the means from the Profy Touch line, the manufacturer recommends testing for skin sensitivity. This is due to the presence of ammonia in the composition. Conducting a standard test consists of applying the composition with a cotton swab on the ear to ear 48 hours before the start of the staining.

If during this period there were no unpleasant manifestations on the skin, the dye can be confidently used on the hair. But if paint gets into your eyes, you should immediately wash them with a large volume of water. Apply any paint only in gloves.

Consider the process of preparing for staining.

It is necessary to dilute the components of the paint to uniformity, using non-metallic dishes, a plastic spatula or a simple brush as a container. Protect hands with gloves, clothes with a protective cape.

To obtain the desired effect, the oxidant is selected according to the instructions, observing the ratio of 1: 1 or 2: 1. The proportions depend on the desired shade of hair.

It is required to decide in what percentage concentration the oxidant is suitable for coloring: from 1-4 tones. With an average length and not too abundant thickness of hair, one tube is enough. During the painting of curls with a uniform color shade, the mixture should be applied immediately along the entire length, leaving on the hair from 30 to 40 minutes.

When dyeing gray hair, start from the roots, distribute for 10 minutes and leave the mixture on them. After it is distributed over the entire length and then aged for up to 25-35 minutes.

After dyeing, it is necessary to thoroughly wash the dyeing composition from the hair. Ideally, it is better to use a balm that supports the brightness of the hair. After the paint is washed off, it is applied to wet hair with massaging movements. Exposure time 2 minutes. Then the hair is once again well washed and dried.

If the hair is washed after painting traditionally, it is better to use shampoo with a neutral PH for washing off the paint. This is necessary to stop the action of the dye.But conditioners and masks directly after dyeing are not so necessary. As part of the concept Concept lacks its care products.

In the future, it is desirable to purchase a special shampoo and balm TM Concept, designed for colored hair. These tools will help maintain the brightness of the resulting color, keep the shine for a long time.

On the Concept paint, most customers have positive impressions. And there are fans like the palette of the line of dyes without ammonia, and the paint Profy with a more stable formula.

Concept pleases quite affordable price with professional qualities. This means that any woman can afford a luxurious color on healthy shiny hair. The result after using the products of this brand exceeds all expectations and only pleases, without leaving behind frustration.

This is exactly the product that you want to stay after the first test in action. Paints conquer the choice of a rich palette. The oils in the composition guarantee restoration and softness to the hair after the dyeing.

Salon masters praise Concept for allowing the creation of various shades. The presence of mixtones and proofreaders is highly valued by professionals. Any client can get exactly the color she dreamed about with this paint. And to achieve the result easily and without professional help. Mixing tones and oxidant in the right proportions and percentages is easy using tables. The main thing is not to neglect the recommendations of the manufacturer according to the printed instructions.

Every woman who wants to look well-groomed and modern can now afford a high-quality staining with a professional tool. And to maintain the color on the hair, young ladies are increasingly using Concept tinting balms. Since it is always fast and efficient. You can become a little brighter and more spectacular in just half an hour, including washing your hair and drying your strands with a hair dryer. Allowing yourself to be bright and shine with the Concept is simple and easy!

A master class on hair coloring from the Concept team can be seen in the next video.