Wella hair dyes: rulers and palette

For a modern woman it is important not only to look good, but also to change in a timely manner, because an image, even a very suitable one, should not be boring to others. One of the easiest ways to radically change outwardly is the manipulation of hair, but the modern chemical industry can no longer be limited to changing the length, allowing for any experiments with the color of curls. In this case, with the "chemistry" should be careful, it must be of high quality, because you should not trust the little-known firms. An example of reliability and quality can serve as products of the company Wella.

In the world of cosmetics and perfumery, there are not too many brands that can compete with Wella at least in anything, be it popularity, fame or sales volumes. The fact is that the company has been leading its history since the distant 1880, that is, its specialists have been searching for the ideal formulas of beauty and attractiveness for almost a century and a half.

It began, however, not at all with hair dyes: although the company was founded by a hairdresser, at first he was engaged in the production of wigs. As is often the case with young companies, a breakthrough provides them with some special discovery - in this case wigs have become such, allowing the scalp to breathe. At first, the brand was not even called the current name, which was acquired only in 1924, but until that moment it had managed to unwind and acquire “muscles”. With the name change, it came to be understood that wigs are gradually losing popularity - then the company switched to the production of products for chemical perm and related equipment, which quickly became popular in beauty salons.

After World War II, it turned out that the main facilities of Wella remained in East Germany, where communism was just introduced, so any enterprises nationalized. The story of the brand could end there, but the owners had the means to continue the business, moving to the western part of the country.

An indicator of how well things were going, was that already ten years later, stars of the Elizabeth Taylor level were shot in the brand’s advertising. Since 1950, the Koleston line of tinting hair colors has been launched, which is still popular today.

Recently, the famous brand is part of even larger multinational corporations. So, in 2003, the giant Procter & Gamble, which does not need special representations, bought out a controlling stake. In 2015, the brand ownership changes again and it becomes part of Coty, a not so popular corporation, which, however, also owns Unilever.

In addition to the brand in question, there are other companies producing hair-dye, which points to certain disadvantages of Wella, although it is the latter that is rightly considered a leader, and this is a hint of advantages.In experiments with your own appearance, it is important to properly evaluate in advance all the pros and cons, so we will try to figure out what is good and what is bad for a company. Let's start with the good:

• Paint from Wella is very high quality, they suggest a professional result, even when painting at home and even without the slightest experience in hair coloring;
• all shades are distinguished by high saturation, while, unlike cheap analogs, the color lasts a long time, and it is simply not possible to “wash it off” by chance;
• hair dyes are often criticized for allegedly spoiling curls, but Wella products have the opposite effect, because it contains special lipids that provide nourishment to the hair, making it smooth and healthy;
• In addition to the paint itself, in packages of the Koleston series one can also find special color amplifiers, which allow restoring the brightness of the original tone 15 and 30 days after the initial dyeing, so that you can save your favorite image longer;
• the German manufacturer offers consumers a wide range of colors to choose from, thanks to which it is possible to simply change the hair color to another from the list familiar to society, and to radically stand out with a completely atypical color;
• ammonia-free dye treats hair in any condition with care and provides even staining, making the brand products relevant not only for simple color change, but also for painting gray hair - no one ever guesses that the color can be unnatural;
• for the sake of hair dyeing, many women go to a professional to be sure of the result, but Wella supplies each package with the most detailed instructions, thanks to which you yourself will become a true professional without leaving your home;
• The company's products come in the form of cream paint, which is why it is convenient to apply it on your hair without fear of staining your clothes or face skin.

Cons of using branded products are also available, although they are much smaller. The first thing that scares off some potential buyers is the rather high cost, but the company's pricing policy can be understood: it spends a lot of money on research and the purchase of high-quality raw materials for the production of paints. Another problem is that with all the abundance of the manufactured range, not every cosmetic department, especially in small towns, can offer a good range of Wella paints.

One of the strengths of Wella products, which made the brand famous, was the orientation to professional products - the one that even stylists could not pass by. Today, the company delivers its products as those that can be used by anyone at home, but certain premium lines, which are massively used in expensive beauty salons, have not gone away.

This line - one of the most recognizable, because it was from her once began the production of hair dyes. With the passage of time, the range of equipment has changed several times, and today a palette of natural and bright shades is considered optimal for two-color coloring. The composition of the paint - only natural components, because this "chemistry" does not give the effect of drying and leaves the hair soft and silky. Thanks to beeswax in the composition of the hair structure is restored, and the color, according to the assurances of the creators, will last up to a month.

A feature of this series is not only the abundance of various shades, but also the fact that each of them, in addition to brightness and saturation of tone, has a clearly noticeable brilliance.The balanced composition of such paint is specifically designed to not only mask the possible imperfections of the hair, but also to eliminate them, because the paint contains nutrients and moisturizers.

The palette of this line is impressive - there are 6 colors at once represented here, however, for coloring large volumes of gray hair, Color Touch is not suitable - the penetration of pigments into the cuticles is not deep.

The technology, which created the colors of this line, is worthy of the future - they contain special components that can highlight the copper particles that are originally present in healthy hair. Due to this, enhanced hair shine is achieved - an increase in the rate is expected to be at least one and a half times.

However, in contrast to the two series described above, it still contains a certain amount of harmful ammonia, but the useful components in general neutralize its effect. The range of 20 shades is not so great, but stylists say that it is suitable for working with damaged hair of any type, and with this paint you can disguise any amount of gray hair.

Although Wella positions its paints as simple in home use, this line can be considered an exception - not even every master is advised. The fact is that it is designed to lighten hair, because even small mistakes in the process of dyeing are unacceptable - you can spoil the hair.

It is possible to paint both a hairstyle of a natural shade, and previously painted in another tone, the arsenal of means from a ruler is presented both creams, and powders and powders for clarification. Due to the width of the range, you can achieve almost any blond shade, but before dyeing you should make tests for individual intolerance to the components of the product.

Theoretically, at home you can use almost any paint from Wella, but there are also such series that are not intended for use in expensive beauty salons. As a rule, such means are somewhat cheaper - the effect of their use may not be as impressive, but they do not contain any potentially harmful components, and the process of color change is reduced to extremely simple manipulations.

A striking example of such a line is the modern “Wellaton”, according to which most women usually judge all Wella products. Means from this series are available both in the form of cream-paint, and in the form of a mousse, the latter being considered more convenient, since such a product is completely ready for use and it remains only to apply to the hair.

The tint palette includes toning paints with ammonia and lightening options without too destructive effect.

A significant part of the composition of such dyes are various light-reflecting components, due to which the hair appears more shiny. Their introduction to the composition is caused not only by the desire to add shine: reflecting ultraviolet rays, these ingredients allow the hair to remain soft and silky.

The bonus for each package of Wellaton for home use is revitalizing serum, whose use becomes relevant two and four weeks after the first dyeing. Actually, there is no paint in such an additive, but it activates the remaining paint on the hair, making it brighter and more resistant, due to which re-dyeing can be postponed to a later date. After treatment with such a serum, the paint, which has already begun to wash out, acquires a second youth and again seems fresh.

Wella products as a whole are characterized by a huge variety of tones and shades, but the choice sometimes turns out to be somewhat limited by a specific series, which you could choose for specific specific qualities. Moreover, the manufacturer himself for convenience divides large palettes into logical groups of colors, but each line may have a specific classification.

One of the richest palettes has a series of “Koleston”, because it is logical for her to consider the possible classification of the available shades.

• Pure and natural shades - these are the colors that nature could well bestow on your head from birth, but did not do that. Thanks to this paint, new friends did not immediately realize that this color is not your real one, and this is already a huge plus to rejuvenation.
• Natural shades of high saturation In general, they are very similar to the previous category, but they were specifically made a little brighter than it usually happens in nature. With such a hairstyle, you will definitely attract attention, but you risk exposing your secret to others.
• Underlined chestnut and black shades highlighted in a separate segment. The manufacturer describes them as a means to create a mysterious image, not devoid of style.
• Bright red palette sure to appeal to those who are accustomed to attract attention and do not represent their presence in society, if others do not show special interest in his person. To create a bright and unique image this is one of the best options.
• Blond series surprises with an unusually wide range of options - many people do not even think about how broad this concept can be. For example, light shades can be either warm or cold, with soft transitions or in a light haze, in pastel colors or bright.
• Mixed tones - a rather unusual move from the developers of the brand, which involves the introduction of a different shade to the main shade. Such a decision once again emphasizes the depth of the main color, and also allows you to make the image truly unique.
• "Special Mix" - A great option for modern people, for whom even those shades that even just a couple of decades ago seemed outrageously defiant to everyone seem too boring. In this line of shades, you can find absolutely any tones - even those that you would never have dared to dye on if you didn’t see them with your own eyes.

All packages of hair-dye from Wella are necessarily equipped with instructions for use, which should be followed in strict accordance with the instructions described. Although most of the products are recognized as hypoallergenic, in some people allergy to a certain component is still possible, so it is worthwhile to carry out preliminary tests. To do this, it is not necessary to go to the doctor - it is enough to put a small amount of the substance behind the ear and repeat the procedure twice after drying.

Otherwise, the rules of hair coloring are about the same for all colors (unless the instructions state otherwise).

• It is desirable to dye dirty hair - so the risk of destruction of their structure will be lower. If you completely trust the manufacturer and consider the paint safe, then you can try to put it on a clean head - in this case the shade will be more vivid.
• It makes sense to protect the clothes and skin of the hairless part from getting paint.To do this, usually use polyethylene or any other oilcloth, and in the immediate vicinity of the edge of the hairy part, draw a contour with a special wax or oily cream to prevent the skin from staining. Please note that the “contour” should not touch the hair, otherwise they will not sneak either.
• Mixed paint under the influence of air can lose its original properties, and then the final shade will be quite difficult to predict. To avoid this, be sure to mix all the ingredients strictly before applying to the hair.
• When working with paint gloves must be on hand constantly, otherwise your image will seem too strange to many.
• Although the hair can be dyed and unwashed, before the procedure, they should definitely be carefully combed. When all the strands are straightened and lie neatly, you can hope for uniform staining of all their mass. If they are not pre-combed, the surface inside the tangled balls will retain its natural color.
• Compliance with the instructions is important for all items, but the fundamental requirement for a normal result is compliance with the time specified in the instructions. It is unacceptable to determine the term on the eye, if the health of your hair is important for you. If you hurry too much, you risk painting them unevenly, and in some places you will notice a natural color. Reinsuring and overdosing the paint, you risk excessively dry hair, because of what they become brittle and weak.

If you have never used paints from Wella before, it is tempting to buy the opinion of other consumers who already have experience with such cosmetics before buying expensive products. In many ways, this rush is correct, but never judge a product by a single review - remember that every person has a subjective opinion, and it’s better to base your own point of view on your own impressions, and not from the words of others.

Since the Wella trademark is perfectly promoted, finding real reviews about it is not difficult. It should be noted that the product range of this brand is not so extensive - the colors are not duplicated anywhere, even if they seem to be very similar. For this reason, experienced craftsmen do not advise to draw a conclusion about the company one by one, even if it is your personal experience - perhaps you just made the wrong choice for the first time.

For example, some paint companies barely cope with even a small amount of gray hair, while others are so much eroded that after using them, even the original hair color may change somewhat. Accordingly, if you liked the experience of using the tool and want to repeat it, choose not just the paint of the same shade, but necessarily the same series.

A certain disadvantage of most paints of the brand is not only their high cost, but also a significant consumption of the substance for a uniform and reliable, persistent staining. The manufacturer himself advises not to save the amount of money used, otherwise the resulting shade may turn out to be uneven, Internet users also indicate that in relatively inexpensive samples the first signs of flushing may appear after three shampoos.

Each package must be supplied with detailed instructions, and different series have different properties, and therefore the technology of staining may differ slightly. For this reason, it is unacceptable to use the instructions from the paint of another series, because the result is likely to turn out to be not what was expected. On specialized forums, you can often find complaints that the shade does not match or the acquired color turned out to be short-lived, but the reason for this “marriage” most often turns out to be the wrong coloring procedure.

Each series has its own advantages and disadvantages, but praise Wella products as a whole. Virtually no one leaves indifferent a rich palette of shades. Many also like the manufacturer’s approach to picking kits — in some batches in the box, not only the paint itself is supplied, but also, for example, mixing tanks, gloves and brushes. By the way, such bonuses are usually not accompanied by professional products - it is assumed that a professional should have it all reusable for regular repeated use.

It is also highly appreciated that Wella products can be selected for any hair. The prevailing part of the colors does not contain ammonia, therefore it is considered gentle, but for some particularly bright tones its presence is simply obligatory. At the same time, all products of the brand include in their composition useful and nutritious components, thanks to which the hair not only looks healthier, but in fact is such

For information on the paint palette Wella has, see the following video: