Sports sneakers can certainly be found in the arsenal of every person, even very far from the sport. Because they have long gone beyond the narrow confines of their intended purpose. Probably, there is no more comfortable and comfortable shoes under jeans or shorts than lightweight sneakers. Therefore, manufacturers of these shoes annually produce huge collections of various models, constantly improve them, expand their product line.
Among the huge number of manufacturers from around the world there are several generally recognized brands whose products are in constant demand from buyers of different ages and social status. About the most famous and popular of them and will be discussed in our article.
Fashion brands and manufacturers
Adidas
One of the most sought-after global brands, whose name has become a household name when it comes to sneakers.
The company was founded in 1948 by Adolf Dassler. The first letters of the name and surname of the founder of the company gave the name to the future brand.
During its existence, the company has become a successful concern.which makes today not only sports shoes, but also clothes and stock. Due to the huge number of subsidiaries, the company's products are well known in every corner of the globe.
For products manufactured under this brand are characterized by impeccable quality, modern design, full compliance with the latest quality standards and a huge variety of model range and colors.
Each person can easily choose the perfect pair of sports shoes for him. Adidas shoes differ from sneakers from other manufacturers with a flat sole, wide tongue and three characteristic stripes - the brand's brand logo. In the latest collections, many models have a height that covers the ankle.
Puma
Perhaps many know that the founder of Adidas, a rival company, is Adolphe Dassler's brother - Rudolph. The company was founded in Germany in 1924. The main activity of the company is the production of clothing and footwear for professional athletes. It is not by chance that Puma sneakers can be found on the feet of almost all world football players.
Sneakers fully meet the main requirements for sports shoes: convenience, comfort and impeccable quality!
Reebok
Another generally recognized world leader in the production of sports shoes appeared in 1958 in the United States. The story of the emergence of this company has its roots by the end of the XIX century, when the shoemaker Joseph William Foster came up with the idea of providing running shoes with spikes to give it a better grip. The invention turned out to be so successful that the Foster business went uphill, and he soon founded a company to produce special shoes for runners.
The business of the businessman was continued by his grandchildren, who opened the company Reebok (swift African-footed gazelle). Today, it is a subsidiary of Adidas.
One of the main directions of the company is the production of women's sneakers for active sports. The rich product range makes it easy to choose a model of any design in a classic or unexpected color design.
Nike
The company was founded in the USA in 1946. The products of this brand are well known all over the world, thanks to a huge product line, designed for customers with different income levels, different needs and level of sports training.
The company does not stand still, developing and introducing the latest innovative achievements into production.For example, in the spring of 2016, the company announced work on models with self-laced shoelaces. It is about these sneakers that fans of the trilogy of Robert Zemeckis “Back to the Future” have dreamed since the release of this film. This year's collection of sneakers is distinguished by bright, acidic shades of lime, fuchsia, yellow and other colors.
Converse
The American company, which today is controlled by the Nike brand, was founded in 1908.
Keds
The company is the main supplier of sports shoes for US basketball players.
New balance
Sneakers from this brand have gained immense popularity due to unsurpassed comfort and increased durability.
Columbia
In the cold season there is nothing better than winter sneakers. For example, from the company Columbia. Sneakers are not only warm and comfortable, they are also very durable and durable!
Fila
Most often, the most popular sneaker brands are American. But there are exceptions, for example, the Italian company Fila, whose models meet not only all the requirements for good sports shoes, but also the latest fashion trends.
Chanel
By the way, fans of fashion models can turn their attention to sneakers from the Chanel brand. Classic colors, brand logo, natural suede and leather - the perfect choice for people who appreciate comfort and beauty!
Alexander Wang
Another collection of fashionable sneakers is presented this year by designer Alexander Wang, who proposed stylish snow-white models with a black back and red laces. Such sneakers will fit perfectly into the everyday wardrobe of any woman, thanks to its universal compatibility with other clothes.
How to distinguish branded sneakers from fakes?
Constantly growing demand for products of well-known world brands, invariably leads to the fact that there are companies offering fakes for original models. They can be divided into 3 groups:
- original sneakers for some reason not passed the quality control and not released in the official sale (marriage):
- High quality fakes or replicas of famous brands:
- low-grade fakes.
Of course, products from the last group can be immediately distinguished from the quality with the naked eye. Forgery will be given sticking seams, poor quality materials, nonprokras, frozen glue droplets, fuzzy drawing or inscription and other points.
But the products from the first two groups are more difficult to distinguish from the original. Sometimes only through special expertise. But in order in order to maximally protect oneself from the purchase of low-quality sneakers, it is enough to pay attention to a few main points:
- A place where sneakers are sold. Of course, the ideal option is brand shops and their points, boutiques located in shopping centers or large stores. Purchasing sneakers on clothing markets or through social networks from unverified vendors greatly increases the risk of buying low-quality goods.
- Cost Often, it is precisely in the pursuit of a lower price that people don’t turn to brand stores, but try to find the original product from ads on the Internet or other places. Of course, the price for a replica or a low quality product is significantly different from the cost of the original. But the durability, quality, and presentation of such sneakers will disproportionately lose the original product.
- The quality of the soles. The quality of sneakers directly depends on the quality of their soles. Unpleasant odor, non-bending surface, glossy rubber shine - signs that should alert the potential buyer. World famous world brands use only composite materials for sole production, which give it haze, not gloss.
- An identification number. Such information can be seen on the box or the pair of shoes. Comparing this number with the information posted on the official website of the company, you can find out if the sneakers of the original model match.
- Producing country. The largest global brands in the production of sports shoes have long been placed their production facilities in China. And the inscription that sneakers produced in the United States or European countries should now alert the potential buyer.
When buying sneakers, you need to pay attention to the seams and their quality. They should be smooth, crisp, sizing neat. Branded sneakers are usually lightweight. The holes for the laces are made in a D-shape or in the form of hooks, so that the moisture does not get inside the shoe, as is the case with round holes.
How to choose the best?
Models of course, differ from each other. In order to choose the perfect option for jogging, you need to turn your attention to light models with good shock absorption. An air pocket should be located under the surface of the foot and the heel, which, when running, will act as a kind of spring so that the foot does not descend sharply to the surface.
Running shoes They are models with a small sole and a round toe. As for color, modern designers offer all sorts of colors. Starting from the classics, ending with trendy neon colors.
Tennis court requires the presence of sneakers with a good, elastic sole, but with a sufficiently reinforced heel so that the shoes fit the athlete's foot as closely as possible.
Aerobic Models should be taller than regular sneakers. They must be lightweight and have an air pocket under the foot.
Sneakers for normal walking must be equipped with a sufficiently rigid and grooved sole. And the top should be soft, with a comfortable, inflated lacing.
Of course, it is best to choose sports sneakers made of genuine leather. It provides natural ventilation, preventing the foot from overheating and sweating heavily during fast running or active sports.