Sneakers New Balance

Sneakers New Balance is a unique shoe of its kind, because nature itself inspired the company's founder to create it. The owner of the plant for the production of sneakers once drew attention to the way in the yard walking homemade chicken. The man examined how the bird keeps its feet, using three points as a support. The structure of chicken legs allowed the businessman to put into practice a brilliant idea and launch a world-famous nonsense that has not changed quality standards for more than a hundred years.

The company that manufactured the New Balance sneakers has long been in the shadow of such giants as Nike and Adidas. However, everything changed in 1976, when one of the models of this shoe was recognized as “the best for running”. The owner of the company, Jean Davidson, before the competition, was able to introduce into the running shoes such nuances as replacing the leather tongue with a nylon and dense high back, which securely fixed the leg.

From now on The popularity of New Balance is only increasing. Now this brand is not only the leader in the world of sports shoes, but also one of the first in the fashion market. New Balance is everything: from athletes to housewives, from stars to students. And there are many explanations for this.

The main advantage of New Balance is their versatility. The appearance of this shoe allows you to wear it with a tracksuit, jeans or even a dress, and urban women of fashion wear even evening options with these sneakers. The variety of models, colors and amazing convenience of New Balance made them mega-popular!

For more than a hundred years, the company New Balance has released a huge number of models of sneakers, which have excellent quality, ergonomics, attractive appearance and unsurpassed wear resistance. There are also unusual models of New Balance - for example, luminous or high, which cover the ankle. Despite the fact that most of the sneakers New Balance looks like a "unisex", you can conditionally divide them into children's, women's and men's.

Children's sneakers completely copy adult models - with the sole thickening towards the heel, with the toe up and the letter N on the sides. At the same time, the company even produces tiny sizes for children who still do not know how to walk or are just taking the first steps. Men's models - sports and casual sneakers, which can be worn "and in the feast, and in the world." The color range is huge - from discreet black, gray and dark blue, to bright, acidic shades.

New Balance female models are available in several categories.: classics, sports (for example, for running) and fitness, for everyday wear, tourism, as well as special anatomical models. On sale you can find sneakers made of nylon and suede, leather or combination options. From the masculine, again, they differ in size, which means a more elegant form.

There are several top female models, which are now considered almost legendary.

• Sneakers New Balance 373. A discreet, neutral model that has a soft pad at the back of the sole. This feature is associated with female anatomy - a weakened Achilles tendon. Thanks to this small, but very important nuance, this model is very fond of both athletes and casual fans.
• Sneakers New Balance 442 - lightweight and very comfortable, with a solid rubber sole. This material absorbs, provides comfort even under heavy loads, wear resistance of shoes. One of the favorite models of runners.
• Sneakers New Balance 574 - stylish and bright, they settled in the wardrobe of many young girls. The peculiarity of the model is an anatomical insole, anti-slip sole and breathable mesh on the toe.

Over the past year, New Balance offered a number of new products to customers that it is impossible not to pay attention to:

• Sneakers New Balance 530 in the new colors - a very extravagant pair of shades of the night sky with bright accents. These are shoes that are made using velvet and mesh fabric. The special technology of this model “extinguishes” the load on the legs and the blows when running or walking, and the toe and heel are reinforced with carbon rubber, which protects the legs and ensures long service shoes.

• Sneakers New Balance 1600 with a unique sole. With the help of Abzorb technology, a soft and comfortable ride and minimization of load are provided. Inside the sneakers there is a textile insole made from a special material that tolerates washing well.

• Sneakers New Balance 580 in black and yellow and gray-pink tones. The classic model has acquired a bold appearance that attracts the eyes and emphasizes individuality.

New Balance is a true flagship in innovation. Since 1976, the company has introduced many innovations in the production of its shoes. In the asset New Balance mass technologies that allow consumers to purchase a truly great product.

First of all, it is a special technology of depreciation, which saves the sole of sneakers in its original form, regardless of the load on them. Later, the novelty has undergone changes, and New Balance sneakers have received an insole, which also has shock-absorbing properties along the entire length. The sole of New Balance is made of the material Acteva, which not only keeps its shape perfectly, but also has a low cost, which makes it cheaper to buy shoes in stores. Outside shoes have waterproof impregnation.

Inside the sneakers used a special material that fights odor and excess moisture, and also solves the problem of strongly sweating feet. In the manufacture of sneakers New Balance used a system of seamless connection of parts, which prevents rubbing shoes, in addition, some models have an additional absorption of the load, which is very important for runners or just active people.

I would like to mention two types of soles on sneakers of this brand - it is an average sole and a solid one. EVA midsole made from versatile material that is very durable, lightweight and very durable. The ethylene vinyl acetate from which such a sole is made is environmentally friendly, odorless and has an antifungal effect. Shoes with such a sole are not deformed, they are quickly restored after exertion, and these sneakers can be worn in extreme cold, down to -30 ° C.

The color scheme of New Balance is very, very wide, which is very pleased with fans of the brand. Classic models can be released annually in updated shades, to the delight of customers. However, the basic colors of the brand can be distinguished: black, dark blue and purple, gray and beige.

Many models have bright accents: shades of green and emerald, orange, pink, red, yellow. Almost every pair has white color nuances, but finding the whole white Balcony shoes is problematic.

When choosing and buying New Balance sneakers, especially online, you need to consider that their dimensional grid does not coincide with the generally accepted one. In order for this shoe to fit perfectly, you need to measure the foot and compare the result with the brand table, which is easy to find on request on the web. Leg should be put on a sheet of paper, cut around the contour, and then measure the distance from the center of the heel and the edge of the thumb.

If you decide to buy New Balance brand sneakers for the first time, it is best to make a purchase in a store where you can touch and measure shoes. The fact is that New Balance has some features that you need to know in advance.

First of all, Sneakers, made in the USA, are larger than European ones, those that are sewn in England are half a size smaller, and Vietnamese and Chinese ones are half a size or even size. Secondly, different models have different completeness (the width of the foot at its very beginning). This moment is difficult to predict, so it will be easier to decide without fitting. Thirdly, “unisex” models have a male size range, and if a woman buys such a pair, you need to focus on men's measurements by measuring your own foot. Besides, Many New Balance models have a number of anatomical features that may not suit a particular person.

New Balance - very high quality shoes, resistant to wear, but this does not mean that you can not take care of her or do it casually or aggressively. There are a number of rules that will prolong life sneakers, and, more importantly, will keep their impeccable appearance for a long time. The manufacturer is opposed to washing the sneakers, so before putting them on for the first time, it is better to apply a protective agent.

Wet New Balance can not be dried at the battery, open fire or using a hair dryer. Sneakers need to be stuffed with soft paper and put at room temperature in a dry ventilated place. If the sneakers are dirty, you need to check whether dry cleaning can cope with pollution.

For suede or textile models, you can use a soft brush or special silicone, and also fabric with pile - footwear needs vigorously, but it is easy to rub, shaking off a dirt. Leather models are allowed to wipe with a damp cloth. New Balance is strictly forbidden to be washed in a washing machine or lowered into the water entirely. After the shoes have been cleared of dirt and dried, it is worth re-applying a special wax, cream or spray that will repel water and dirt.

The first is the packaging of shoes. New Balance supplies its sneakers in a branded blue and red cardboard box with a logo on it. Each sneaker is packed separately. They need to carefully examine the second stage.

Sole New Balance - the main pride of the brand, and it must be flawless. Each sneaker without constraint needs to be bent in half, and if the sole did not regain its shape in 2-3 seconds, you probably have a fake. Coarse rubber can still remain in a half-bent state for a long time, and other poor-quality material may burst. Inspect the insole, feel it - even in different models and different insoles, but all of them should be durable, sturdy, through them should not be felt "honeycomb" soles.

Another important point is the seams. In the original they are clear, neat, stitched and glued at the junction of the sole and the material of the top. No drops of glue and protruding threads can not be. Also, each pair has several NB logos - on the insole, on the sides of the product or on the tongue. Inside the tongue should also include all the information - size, country of manufacture, model name.

There is also a way that gives an absolute guarantee that you have original shoes. To check this, you need to have an ultraviolet flashlight. New Balance uses a special protection system, almost like banknotes. You will need a dark place where you need to unscrew the tongue of the sneaker and send an ultraviolet ray on it. The original immediately shows the brand logo, which is not visible in ordinary light.This method works absolutely on all New Balance models without exception.

The average cost of the original New Balance models is from 10,000 rubles. New items or specialized models for sports can be twice as expensive, and on sales you can count on a discount of up to 30-35%.

Of course, sneakers are, first of all, sports shoes, which will suit any dress in this style. Tracksuit, top and leggings, shorts and T-shirt - New Balance will perfectly complement this look. Much more interesting is the case with other fashion trends.

Street fashion welcomes New Balance as an addition to the mass of images. These are very stylish and original sneakers that look appropriate with most things from the female wardrobe.

Look great New Balance in casual style. Jeans or dzhegginsy, skirts, dresses or sundresses free cut, bright T-shirts, sweatshirts - all this is a great companion for sneakers. And you can wear New Balance in any weather, combining them with coats, inflated vests, leather jackets or thin cloaks.

Young ladies who prefer a more feminine, romantic style of clothing, also do not lose, choosing New Balance. They are perfectly combined with dresses of any cut - from tight mini to flying models "to the floor." Such images are not the first season of "walking" world stars, and you can peep a good combination with them.

New Balance will fit into the glamor image - cocktail dresses in rhinestones, sequins or thorns will benefit from such a neighborhood. Sneakers will not simplify the image, but, on the contrary, will add a touch of boldness and negligence to it and will point out that the lady who chose such an outfit is free and thinks about her comfort.

Another cool trick is to combine New Balance sneakers with a business suit.. For those who are not ready for bold experiments, discreet leather models will do, and creative and courageous girls will love the duet of a classic pantsuit and super-bright sneakers.

About sneakers New Balance respond simply: very stylish, beautiful and incredibly comfortable shoes that you do not want to take off in the evening. These sneakers are loved by professional athletes, business women, young mothers, lovers of an active and healthy lifestyle, and urban fashionista.

Those who at least once wore sneakers New Balance, emphasize that they never get tired legs, even with a long and difficult day with a lot of movement. As an indisputable plus point indicate flawless shoe design that fits perfectly into any wardrobe and leaves no problem with the selection of clothes.