Premiata Sneakers

«When each ingredient, each piece of material has a special value and the ultimate goal - the embodiment of a new pair of high-quality shoes. When, it would seem, all the most important is already said, embodied in a unique model. All the same, there is room for creative imagination and self-improvement.". This is how the process of creating the Italian label Premiata on the company's official website is described.

One of the largest and most famous shoe manufacturers in Europe and the whole world is a constant innovator in this field, despite its more than a century history.

Like most truly Italian successful ventures, the Premiata brand emerged from the simple family shoe shop of the Mazza clan (Mazza).

Pretty quickly, this type of craft began to gain momentum, and its owners began to receive not only piece orders, but large volumes from various fashion houses and stores.

The latter to this day are not only in the external modification. Innovations related to productivity and ease of use, ease of wearing, creating unique forms and technologies for the production of shoes.

Soon, the growing brand became cramped in the walls of the house Mazza. This is how the Premiata trademark appeared. This is what representatives of the shoe clan say about their constant balancing between innovation and tradition: "... the most difficult thing in producing a unique product is the skill to create it ... from the simplest things ..."

The absence of “mental barriers” in the works and long cultural confrontations made Premiata's style recognizable and valuable for the most important category of people - buyers.

According to conservative estimates, the annual turnover of the brand totals about two hundred pairs of classic, everyday and sports shoes. The brand Premiata develops and produces in several versions.

The name already makes it clear that the shoes of this category are designed for pretty girls and women of the most extensive age range. This includes both classic models of boots, ballet shoes, shoes and ankle boots, as well as sports shales, sandals and moccasins.

Casual, trekking and just comfortable shoes for active sports and recreation lies in the category of PR-1. Particular emphasis is placed on the brand trekking shoes in a unisex style.

Exclusively men's line, which has in its composition shoes, shoes, boots and sporty moccasins. The most important qualities of these models, according to the creators themselves, in a combination of elegance and simplicity.

Ruler, represented by slip-ons, sneakers and sneakers. The main feature here is the unisex style, although sometimes there are also different sex models.

This is a unique Italian model direction, which was invented for young people with the heart and soul of active people. Premiata White, according to the comments of the manufacturer, is a kind of creative peak of the company. This is a whole range of male, female and unisex sneaker models, which differ from the rest in a pronounced white color. The main focus is on him. White is a little shaded by the tenderness of gray, beige and brown.

The representative of the modern ever-hurrying metropolis will like the Italian sneakers Premiata White, because they are a real object, balancing on the verge of broad design ideas and an absolutely minimalistic approach.

The model line is not only unique in color. There are a number of aspects that encourage buying this particular series:

• white color is always true, fashionable and fresh;

• the style that Premiata has developed over the years of work has achieved its perfection in the White models, which will allow them to remain in trend for many years;

• natural materials - a guarantee of quality, comfort and increased wear resistance

Premiata shoes are not a cost segment brand in terms of value. In Russia, Italian sneakers can be bought both in the official representative offices of the company and in online stores. Prices for original Premiata sneakers range from 10-12 thousand rubles for a couple of past seasons (outlet) and up to 20 thousand, on average, for a fashionable novelty.

Sneakers Premiata Lucky-D. The initial cost reached 17,500 rubles. Today in the online store it can be purchased for 12 thousand. This female model of pink color with a print on a compacted sole is made of natural suede with leather and textile inserts. The sole from high-quality rubber has a thickness of 1.5 cm, and the height of the "heel" is 3 cm. On the side is the company logo of the manufacturer.

Django sneakers are an anniversary limited edition dedicated to the 130th anniversary of the company. These are bright, sports shoes, the top of which is stylized under the brilliant skin of a snake. Metallized leather is one of the nuances of the company, which is absolutely not afraid to experiment with materials and technologies. In 2015, this male model cost 15 thousand rubles and was presented for the first time in Moscow at TsUM. Today, this one is sold in more familiar color combinations: black and white sneakers at a cost of 17,500 rubles per pair.

Lightweight summer suede Premiata G1336 sneakers for active sports girls and women. A "leaky" breathable top, bright white laces and a traditional pre-made rubber print outsole make this model especially attractive. And its low cost cannot fail to please economical hostesses - only 7,500 rubles for a pair of sneakers.

The majority of comments distributed to the products of the fashionable Italian brand Prermiata are limited to the admiration of design, color solutions, the quality of the rubber sole and natural materials.

Some respondents, delving into the specifics and technology of sneaker production, find more advantages:

• good cushioning of the sole and excellent adhesion to any surface;
• wear-resistant, durable materials are used not only for the manufacture of top sneakers, but also for finishing items;
• always sit well on the foot, do not rub, tightly fixed.

The commentators, who have no real opportunity to purchase one or another model of Premiata sneakers, throw a spoonful of tar into this picture. Of course, the price threshold is quite high, but because of this, it is not necessary to attribute Italian brand shoes to the black list.

There are not very many admirers of the Mazza shoe clan in Russia, however, the number of those who truly appreciate the health of their feet and ensure that they are surrounded only by high-quality natural things, is increasing every year. Therefore, the number of fans of Premiata, as well as the whole made in Italy, is rapidly increasing not only in Russia, but throughout the world.