Sneakers today - one of the most popular types of shoes.
The reason for this is their practicality and extraordinary comfort in wearing. Many buyers prefer products of proven brands recognized throughout the world. One of these brands is the American firm Skechers, which focuses primarily on the youth audience.
Benefits
If you turn to the history of this brand, it starts in 1983. At that time, the firm founded by Robert Greenberg was named L.A. Gear.
She was very popular in the shoe market. However, in 1991, due to the decline in production, a businessman was forced to sell his brainchild. In 1992, the company is experiencing a new birth. Already with the name Skechers, it starts producing youth sneakers and very soon becomes almost the largest manufacturer in this shoe segment.
According to the official data of the company, the second place belongs to the sale of sports shoes (after the Nike brand, the third position is taken by Adidas). Trademark products are presented in stores in more than one hundred countries of the world.
Skechers owned the idea of creating a special sports model that allows you to effortlessly tighten your gluteal muscles just during the walk.
Successful advertising campaign for Skechers became a campaign that attracted world celebrities, among whom were Britney Spears, Christina Aguilera, actors, athletes. And the shocking Kim Kardashian became the face of an advertising campaign of famous sneakers Shape Ups.
Speaking about the numerous advantages of American brand sports shoes, we note the following:
- The presence of a special element - Skevlar stabilizer, which fixes the foot and heel.
- Excellent cushioning to ensure smooth contact with the surface. This minimizes leg fatigue and the risk of puffiness. The material of the sole "rezolayt after deformation takes its original shape.
- The unique development of the company - insoles with memory effect (Memory Foam), which reproduce the shape of the foot in the process of wearing. In the usual state, the insoles take their original form.
- Products created for young people are characterized by the richness of the color palette, stylish design and a wide model range.
- Skechers sneakers are versatile: suitable for sports training as well as for everyday wear.
- The small weight of the products makes them light and comfortable, there is a feeling that there are simply no shoes on their legs.
- Some advantage in price compared to competing firms.
Models and lines
Skechers sneaker lineup includes three lines: for men, women and children.
In turn, each series is represented by different models in accordance with their purpose. In particular, there are running sneakers, products for walking, active leisure and for ordinary everyday wear.
Briefly describe the collection:
- Skechers USA - products for everyday wear. Shoes made of high quality raw materials, very comfortable, in addition, has colors
- Skechers Sport is the most successful line. These are the models created for professional sports trainings, suitable also for active kinds of rest. Products have a shock absorber sole and a system that supports the foot.
- Skechers Active is suitable for amateur athletes. Lightweight shoes also have good cushioning, preventing puffiness and fatigue.
- Skechers Daddy's - bright models for every day, often with drawings for women and teenage audiences.
- Skechers Fitness are created for those who are engaged in aerobics, fitness, athletics.They are characterized by incredible comfort, lightness and special ventilated materials in which the skin breathes.
- Go - breathable running shoes on the sole-shock absorber with insoles that adapt to the foot.
- Zoo York is a line of sports products for men. These sneakers give the effect of soft walking, it prevents unnecessary stress on the legs, prevents the appearance of fatigue.
- Urricane is a similar series for teens.
Consider separately some female models:
Obvious Choice - weightless sneakers, equipped with a thin sole, suitable for training in the gym.
Equalizer - Space Out - seamless shoes from a unique breathable material with mesh upper.
Perfomance Go Flex - products for professional athletes.
Easy Going - Repute - running models.
Gratis 2.0 - shoes, which is comfortable for a long walk on foot.
Separately dwell on the acclaimed female model Shape Ups.
In 2009, the company's specialists are developing innovation - a special sole in the center of the sole, which simulates walking on any soft surface.
As the manufacturer claims, if you constantly walk in such sneakers, then there is a reduction in weight due to a decrease in the fat layer, plus improved blood circulation.
But, I must say that this property is very doubtful, and American buyers even filed a complaint against the company, since no tightening effect was found after using these sneakers. In 2013, a class action lawsuit was approved by a federal judge, and Skechers ordered payment of $ 40 million in compensation to consumers.
As for the children's line (Kids), sneakers are being developed for both boys and girls.
These are shoes of attractive design, taking into account all the features of the children's foot. The twinke series products are popular - with flashing LED lights that are most effective in the dark.
Technology
When creating sports shoes, Skechers uses a variety of innovative technologies.
The introduction of unique insoles with a memory effect (or Memory Foam) has already been mentioned. They are modified in accordance with the shape of the foot of its owner, and then return to its original form.
Another innovation is the development of a universal lightweight material Resalyte, which is actively used in the manufacture of soles. He also has an “anatomical memory.”
With the help of modern technology Skechers was created material called Natural Stride, which allows you to minimize the weight of the shoe and, consequently, make it more comfortable to wear.
Technologists of the brand have developed a stabilizer that securely fixes the heel and the foot. This does not allow deformations of the sneakers and reduces to zero the possibility of dislocation of the foot during strenuous training.
Reviews
People who at least once bought the Skechers brand sneakers inevitably become her loyal fans.
Girls like their design, especially gentle feminine colors. Some people like it when the elastic laces replace the usual laces, as well as the decor in the form of ribbons.
Women can not but rejoice the fact that the shoes are easily erased in a typewriter (“barbarically”), placed in a special bag. After that, it looks like new.
Many who have just tried on these shoes are immediately impressed by the feeling of incredible comfort. Women always want them to look more miniature: Skechers sneakers realize this desire.
Judging by the reviews, Skechers sneakers withstand intense runs, workouts, cycling, hiking in the mountains. The foot in them is comfortable and not hot.
For buyers, it is important that the brand's products are breathable (due to the mesh top), this is especially important in the summer and in the gym. Models made of thick stretch fabric are amazingly pleasing to the body: it doesn’t press anything anywhere, it just fits all around. After such sneakers, options made of artificial leather are simply unacceptable.
It is interesting to know the opinion of women about the notorious model Shape Ups.
During the walk, according to subjective feelings, the metabolism increases and the heat emission increases. It is vaguely reminiscent of the effect of a bath. And if you walk with a stroller, then this feeling manifests itself even more. In this case, as advised by young mothers, it is desirable to concentrate on the work of the muscles, having drawn in the stomach. Some ladies say that sneakers Shape Ups relieve tension in the lumbar and knee joints.
Positive nuance important for the fair sex is the absence of unpleasant smell from shoes after long workouts. Of course, delight and antiseptic insoles.
Parents who buy their children Skechers sneakers note that there is no scuffing or deformation during the sock process. In addition, the sole even keeps the pattern after a couple of seasons socks. Conveniently, many models are fixed with rubber, and not with lacing - children can easily put them on. The guys themselves are pleased with bright laces, and even more so when an extra pair of a different color comes in the kit.
Addressing the issue of the cost of brand products, we note that these are not the cheapest products. But, as satisfied consumers assure, this is fully justified by the quality and durability of shoes. In addition, if you are short of money, do not be lazy to track promotions and sales in sports stores.