Style 90s in clothes

Despite the inconsistency of the era, it was she who brought into fashion a lot of things that today are considered iconic - jeans, mini-skirts, dresses in linen style and bombers. And modern teenagers, who were born much later, increasingly prefer clothing from the 90s.

Let us remember what the fashionable era of the end of the twentieth millennium was.

The way to dress in the 90s is better not to be called a style, but a new approach to fashion and choice of clothes. The very principle of creating clothes by designers and creating an image by ordinary people began to change.

The main principle of the era - "be yourself." Great attention began to be paid to individuality, a reflection of the inner world of a person and their own style. It was at this time that the profession of stylist and image-maker appeared, and glossy magazines began to give advice on how to emphasize their individuality.

In the 90s, denim clothing became especially popular - absolutely everyone went there. These are not only jeans, but also skirts, shorts, sundresses for girls and overalls for both sexes.

It was then created a denim suit - pants and jacket or jacket, which must be worn together. Moreover, designers created denim bags, hats and even denim shoes. No wonder this era is sometimes called "denim".

Also for the first time, unisex-style clothing became popular - with jeans they wore t-shirts, non-dimensional sweaters, sneakers or other comfortable shoes.

At the same time, there was a deliberate drama and an abundance of bright colors in fashion, especially in female images.

More attention was paid not so much to clothing, as to the human body. It had to be either pale or very tanned, slim, sometimes even too much, the figure became an integral part of the fashionable bow.

It became obligatory to visit not only the gym, but also a beauty salon. Cosmetic surgery has become very popular. A cult of supermodels appeared - everyone was keen to level off on Naomi Campbell, Linda Evangelista, Cindy Crawford, Kate Moss.

Since the clothes could hardly surprise anyone, the mods began to modify their bodies — piercings, tattoos, the style of which was a topic for another discussion.

The fashion of the end of the twentieth century in the world and in the territory of the post-Soviet states, and in Russia in particular, was somewhat different. The fact that we take the fashion of the 90s in America and in Europe was popular in the mid-80s.

This is due to the fact that the iron curtain fell, and streams of bright dresses, which previously could only be reached from speculators, rushed towards us. Residents of the former Soviet Union were not so important to follow the global fashion trends, how much to wear "foreign" clothes.

This period was remembered by jeans, wrap, leather and denim miniskirts, blouses and sweaters with wide shoulders, color leggings, fashion for sports suits, colorful knitted sweaters, and electronic wrist watches.

The founder of the style is Kurt Cobain and his group Nirvana. They made a revolution not only in the world of music, but also in the world of fashion. Their fans, following Kurt, began to wear baggy sweaters, voluminous men's pants (which today we call jeans-boyfriend), stretched cardigans, checked shirts, jackets, leather jackets, worn-out sneakers and heavy shoes.

Thus, they declared their indifference to the fashion industry.The main features of grunge are untidiness, layering, oversize clothing, a cage and denim.

Podium fashion adopted the traditions of grunge, it could be found in Vivienne Westwood, Mark Jacobs, Karl Lagerfeld.

This style was born in the 60s, but it reached its greatest development at the end of the 20th century. Many designers have relied on conservatism, simplicity of shapes and colors. Great attention was paid to strict cut and simple silhouettes.

The most prominent representatives of the style are Donna Karan and Calvin Klein, who later elevated to a cult style unisex, which resulted from minimalism. Over time, unisex transformed into androgyny, which is popular today.

If grunge came to the podiums from the streets, then with minimalism it was the opposite. Thanks to the efforts of designers in everyday wear, concise jeans, white tops and T-shirts, flat shoes, jackets and a minimum number of accessories became popular.

In the movie, the bright representatives of minimalism were Rachel and Monica from Friends, Dana Scully from The X-Files and heroine Sharon Stone from Basic Instinct.

In music, to replace the grunge, a new direction has come - rave. This is electronic music, of which non-stop parties and drugs were an integral part. Inevitably, this influenced fashion trends in clothing. Acid colors, vinyl and plastic, supermini, t-shirts and tops with psychedelic patterns, shoes on a huge platform, bright hair and make-up have become popular.

On the podiums this direction was difficult to find, but on the streets the style was more than active. Hair blue, green, orange, 15-centimeter platform, vinyl clothes - all this was popular even in Russia.

In the mid-90s, another stylistic direction was born that made leggings a cult piece of clothing. They were worn with snickers, shiny T-shirts, worn with dresses and miniskirts.

Crop-top was also popular (preferably, showing piercing in the navel), which was worn with jeans or mini-skirts.

Sport-chic came on the catwalks and in the movies. He could be found in most youth TV shows of the time.

At the end of the twentieth century, the ecology around the world deteriorated sharply, which could not but affect the fashion industry. Designers began to look for ways not to create, and recycling materials that have been in use.

For example, fashion designer Martin Margela, altered the old clothes that went out of fashion. Over time, this idea to reshape and alter old clothes has gained tremendous distribution, and at the moment it has reached its peak. Eco-style, not only in clothing, but also in the interior, has been popular for many years.

This includes the rejection of synthetic fabrics in favor of flax, cotton and hemp, natural leather shoes.

At the same time, the ban on natural fur, which designers began to replace with synthetic, was actively promoted by the "green". In the 90s, Franco Moschino became the first, and today many fashion brands no longer use it in their collections.

To understand how business women of that time were dressed, it is worth remembering Agent Scully again. These were elongated jackets with huge shoulders, trousers or short skirts, silk shirts and massive coats.

• Sheath dress, dress in linen style, square short dresses in minimalism style.
• Crop tops, t-shirts and fringed T-shirts (bottom cut into thin stripes), bright or white T-shirts with prints and photos of favorite stars. One of the most striking examples is a T-shirt with the main characters of the film “Titanic”, which was practically every girl in the late 90s.
• Tights of bright colors and with various prints.
• Bulky sweaters, cropped sweaters, knitted dresses and jackets.
• Classic pants with a high waist, pants with flared knee, pants with ethnic and animal print.
• Denim and leather jumpsuits.
• All kinds of denim clothing - pants, skirts, shorts, jackets, sarafans.
• Various leather clothing - leather jackets, trousers and shorts, overalls, skirts, vests, long coats.

Shoes on massive tractor soles, shoes and boots with thick, steady heels were popular. Grunge fans wore beaters Grinders and Dr. Martens. Sneakers and sneakers were also relevant, but if in the USA they were Convers and Adidas, then we have mostly Chinese fakes.

Their jewelry was favored by chokers, large earrings, rings and thin chains.

Despite the fact that this period has long been considered one of the most tasteless, today it is incredibly popular. Beginning in 2012, elements of that era began to appear in fashion collections of designers.

At first it was neon colors, in 2013 there was a real grunge boom. Some copied all the same Kurt, while others added a faceted eclecticism. Lace and coarse-knit sweaters, combined with coarse boots, did not go out of fashion for several seasons.

Some designers had elements of rave, minimalism, sport chic. The last two directions have not gone out of fashion at all lately, they have moved into the category of universal ones.

At the moment, elements of the style of the 90s at the peak of popularity. Wide heels, square socks on shoes, cropped tops, high-waisted jeans, mini skirts with plain white T-shirts.

For each designer, this era is represented differently. Someone relies on minimalism, which is valued for rigor and simplicity, while others use the brilliance and diversity of that period in their collections.