Almost every large company seeks to develop its own recognizable style. This applies not only to the logo or motto, but also branded clothing for employees. Corporate style is the name of one of the modern fashion trends, which will tell our article.
Features
This style is developed for each company in order to unite its employees, form positive associations with customers and evoke positive emotions.
A well-thought-out corporate identity, including in clothing, improves the microclimate within the enterprise, contributes to increasing the efficiency of employees, fosters a sense of collectivism and responsibility.
Today, corporate style is the hallmark of the company, which contributes to its recognition and popularity.
Corporate style is different from business. The official form provides a strict style, well-defined items of clothing and regulates the length, color and the presence of decorative elements.
Corporate style is not necessarily expressed in a strict dress, straight skirt and blouse or pantsuit. This may be a set of jeans, t-shirts and sneakers or the presence of a certain detail in clothing, such as a waistcoat, a scarf or trousers of a certain color. Variations on this topic can be many, each company develops its own style individually.
In other words, this is the dress code adopted by the enterprise. All employees of the company are required to adhere to it
Models
Clothing may differ from each other in different ways: color, length, style, garments, the material from which it is sewn, the presence of decorative elements and other details.
Basically, such clothes can be divided into several large groups:
- Strict business style. The most popular group. These include a strict classic blouse or shirt, a straight midi skirt, a sheath dress, a two-piece pantsuit or a three piece suit. Shoes - classic men's shoes or women's shoes with a small heel. Typically, such requirements are present at the enterprises of the banking sector or in law firms.
- A less formal style is complemented by a knitted sundress with a turtleneck or blouse, high heel shoes, boots or ankle boots. For men, the wardrobe is complemented by turtlenecks, jumpers. Jacket and vest are not required element of the image.
- Democratic style. The freest and least strict of all listed. Skirts and dresses allow a length of just above the knee, blouses appear in a romantic style, tops, jeans, sweaters. The main thing is that the clothes should be matched harmoniously. Transparent, too open, bright, catchy things are not allowed. This applies to low-cut dresses, frankly transparent blouses, luminous shoes.
In addition, there are several things that are practically not found in any group. These are shorts, breeches, miniskirts, shirts, skirts and sundresses, made in flashy style, beachwear and shoes.
By the way, there are also certain requirements for shoes. It should be closed, have a classic design, restrained colors. Models with an open heel or toe, perforation, too high heel or platform are not allowed. The decor should be modest - no rhinestones, sparkles, bright appliqués, transparent heels.
Accessories must also be concise: a tie, a pin for a tie, a scarf, a neat brooch, a thin chain, small earrings.
Each company has its own corporate style. It can change with time: be supplemented with new elements, emblems, change color, design.
Color solutions
The color scheme used when creating this or that set of clothes in this style has tremendous value. Poisonous, bright colors not only do not attract the attention of potential customers, but also cause irritation, rejection and rejection on a subconscious level.
This moment is well known not only to psychologists, but also to designers. Therefore, in the color scheme used to create such clothing, calm, restrained tones are most often included: blue, dark green, burgundy, mustard, marsh.
Classics are always relevant, especially when it comes to strict clothing. It is black, white and gray.
However, there are some exceptions. Bright, flashy accessories or parts, such as a scarf, belt, vest, and tie of green, blue, orange, red, and yellow, help to dilute the too strict and official image.
Prints are usually not used to decorate such clothes, exceptions can be made for the company logo.
